LET ME TELL YOU ABOUT US:
I am a new Naturopathic doctor who treats a variety of different of people and conditions but would like to specialize in fertility (helping women get pregnant). Check out my website www.drgood.com to learn more about what I do. I'm young and would like my marketing material to be fresh and modern and not at all hippie looking.
HERE IS WHAT WE NEED:
Two rack cards:
#1-Fertility: This rack card needs to speak to women who are trying to coneive, it needs to be informative, modern, simple, educational (not too wordy) and eye catching. It will be displayed at a conventional IVF fertility center. The rack card is 4x9 made of card stock and sits in a hard plastic display unit.
#2-Generic: This rack card is educational, it needs to say what Naturopathic medicine is, what it treats and what modalities are used. I have made a homemade version, but I need something more professional looking, all the content needed is on the one I created which I have attached (called TrueHealthbrochure)
OUR TARGET AUDIENCE IS:
WE LIKE THESE DESIGNS:
The colours, look and images should be similar to my website.
I like simple, modern designs, but still feminine.
I have had two rack cards done previously, I'm not crazy about them, I don't really like the pregnant belly image on one and on the other the baby hands look cute, but a bit big and funny looking. (I have attached them)
WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:
For both rack cards:
1) dr.good logo (attached)
2) The logo of the clinic I work at (attached-called True Health studio, this logo can be adjusted a bit, it looks weird to me)
3) contact info: True Health Studio #200-4255 Arbutus St Vancouver, BC V6J 4R1 phone: 604-221-8783 fax: 604-221-8700 www.drgood.com
Text for Rack Card #1 Fertility:
Learn how Naturopathic treatments can greatly
improve a couples ability to conceive, either naturally
or in conjunction with Advanced Reproductive
There are many treatments within the world of
Naturopathic medicine. They include nutrition, diet,
detoxification, intravenous therapies, homeopathics,
botanical medicine, acupuncture, bowen therapy,
fertility awareness, lifestyle counselling, stress
reduction techniques, and bio-identical hormones.
Your treatment will be tailored to meet your specific
needs and may include some of these modalities.
Please call to book your free 15 minute information session with
Dr. Lisa Good to learn more about how Naturopathic medicine
can help you.
I like the idea of this rack card having an image on one side with a caption like: "Trying to get pregnant? We can help" and having all the text on the other side.
Text for rack card #2-Generic: The text from my Truehealth Brochure (attached) minus all the stuff about Naturopathic education (there probably isn't room for it). The images from the brochure can also be used.
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