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Business Info

Business Name

Kauai Concert Association

What do you do?

We are a non profit association on Kauai that promotes quality entertainment on our tiny island. Our local population is only about 60,000 but we have over 1 Million tourists per year. The card should appeal to both locals and draw in folks who want live entertainment.

How many pages of print design do you need?

2 (front and back of rack card)

List the size requirement(s) for your print design

4x9 inches

Target Audience

What is your industry?

entertainment/arts/live music

Describe the target audience for your print design

put in racks for tourists and mailed in envelope to existing on-island database

What 3 things would you like to communicate to your audience through your print design?

World-class
Rejuvenation
Inspiring

Style and Concept

What print design styles do you like?

we are open to anything that communicates our requirements

What colors do you want to see in your print design?

open as long as it is attention grabbing; there should be place for our new logo which is new and re-designed

What colors do you NOT want to see in your print design?

We are open here. The main thing is that it be attention grabbing but tasteful because in many cases this will be displayed among dozens of rack cards. We want something that is tasteful, professional and attention grabbing.

What adjectives should best describe your print design?

fun, catchy, professional, attractive, new blood, worth stretching for

How will you use the print design?

see above: put in racks for tourists and mailed in envelope to existing database

What content must be included in the print design?

Top of rack card (part that sticks out of a rack) needs to say something like:

Live Music or Concert Season or Kauai Concerts

THIS PART IS FLEXIBLE: On the front page we want the schedule (the season) and perhaps some small pictures of the artists, maybe small calendars or something, designer's choice

On the back we want, info for purchasing tickets, a little more info about each concert including cost and where the venues are.

NEW NOTE: We have a larger season than last year; it is okay to split it up, too: 4 concerts on one-side; four on the other with payment info at bottom or direction to website and phone number for ticket purchase.

All artists are google-able or I can pick some photos

I will upload the new logo in several formats for use; a copy of the winning rack card from last year (though it does not need to be copied-- just inspiration; we are still evolving); and some info about the artists and dates.

A couple of notes: The mission of the organization is to bring world class musicians and artists to Kauai and Hawaii. That should be the feel of it.

We'll want a place designated for how to get tickets or order season tickets. Can be the website and the phone number as long as it is spelled out.

Text descriptions for each act can be as short as one line. If you want me to create that, let me know. For design purposes it can say anything and be handled in edits. Website of organization is currently being updated which will have more info on the individual artists and their programs for each show.

I hope this adds some clarity to the brief.

Materials

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