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Business Info
Business Name
Stanton Optical
What do you do?
National Optical Retailer
How many pages of print design do you need?
1 page, front and back
List the size requirement(s) for your print design
Front (2 columns) 10 x 19.77, back (2 columns) 19.77 x 10
Target Audience
What is your industry?
Health Care and Biotech
Describe the target audience for your print design
Demo Women 25-54, target is a value shopper, newspaper ads drop on Sunday and wrap Comics section/Coupon section
What 3 things would you like to communicate to your audience through your print design?
1) FREE EYE EXAM portion of the offer must stand out clearly (2 pair for $69 + free eye exam)
2) We want a fun, colorful ad for Q3
3) All our locations in the West Palm Beach market with their corresponding address and trackable numbers (Jensen Beach, Jupiter, WPB, Palm Springs, Boca Raton)
Style and Concept
What print design styles do you like?
Images of frames within the ad, coupon look to the inside page of the ad, offers to stand out
What colors do you want to see in your print design?
Colors in the logo need to stay as is: white, orange, black. Colors for the remainder of add: background and font will be flexible. the FREE EYE EXAM portion of the offer really needs to stand out.
What colors do you NOT want to see in your print design?
Need bright, fun colors for the July, Aug, Sept months. Do not add images of people.
What adjectives should best describe your print design?
Easy to read, locations and offers clearly listed, disclaimers need to be at bottom of page.
How will you use the print design?
Printed in the Sunday newspaper (non-glossy finish)
What content must be included in the print design?
List of promotion with their disclaimer. Also review the attached ads recently used in Q2 2014.
2 Pair for $69 + A Free Eye Exam*
*Frames $59.00 or less qualify ONLY. SV CR39 lenses only with a total power of +/- 4. Not available for one hour service. Cannot be combined with any other offer. *Exam credits are not to exceed $45.00 and have NO CASH VALUE. Stanton Optical doesnt perform exams but has independent doctors of optometry located within or adjacent to Stanton Optical retail locations. For all offers, see a sales associate for details. No offer is valid in combination with any other offers or advertised special. Ad must be presented at time of service.
1 Pair for $39
*Frames $59.00 or less qualify ONLY. SV CR39 lenses only with a total power of +/- 4. Not available for one hour service. Cannot be combined with any other offer. *Exam credits are not to exceed $45.00 and have NO CASH VALUE. Stanton Optical doesnt perform exams but has independent doctors of optometry located within or adjacent to Stanton Optical retail locations. For all offers, see a sales associate for details. No offer is valid in combination with any other offers or advertised special. Ad must be presented at time of service.
50% Off Lenses*
For all offers, see a sales associate for details. No offer is valid in combination with any other offers or advertised special. Ad must be presented at time of service.
BIOSOFT $12.49 Per Box*
Only valid with an annual supply purchase. For all offers, see a sales associate for details. No offer is valid in combination with any other offers or advertised special. Ad must be presented at time of service.
Value Pack - $99*
Offer only valid with Acuvue 2 or Biosoft. Cannot be combined with any other offer. *Exam credits are not to exceed $45.00 and have NO CASH VALUE. Stanton Optical doesnt perform exams but has independent doctors of optometry located within or adjacent to Stanton Optical retail locations. For all offers, see a sales associate for details. No offer is valid in combination with any other offers or advertised special. Ad must be presented at time of service.
Materials
Contract
Files
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