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Business Info

Business Name

County Department of Mental Health

What do you do?

Psychiatrist recruitment for Los Angeles County

How many pages of print design do you need?

1

List the size requirement(s) for your print design

4.5"w X 6.25"h

Target Audience

What is your industry?

Government and Municipal

Describe the target audience for your print design

Psychiatrists within the United States, either with license or in their last couple years of fellowship to work in Los Angeles.

What 3 things would you like to communicate to your audience through your print design?

- making a difference by working for population less accessible to mental health aid (eg. homeless)
- work for largest mental health organization in the nation
- competitive salary and benefits
- we need to portray something stronger than current advert, bolder, more straight to point if possible

Style and Concept

What print design styles do you like?

Concept 1 - to match colors of dmh.lacounty.gov, but not the logo.
Concept 2 - open to colors and style

- on the street, grassroots,
- not corporate feel

What colors do you want to see in your print design?

(see above)

What colors do you NOT want to see in your print design?

open

What adjectives should best describe your print design?

Hope. Recovery. Wellbeing.
- grassroots, make a difference,

How will you use the print design?

association print publications, association online advertising, - mostly job posts

What content must be included in the print design?

The picture of doctors and logo included in the artwork provided. We are simplifying copy and doctor quotes, and headline, so feel free to adjust headline to fit the design style.

Materials

Contract
Files

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