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Business Info

Business Name

Amro Music

What do you do?

We are a musical instrument retailer, specializing in school band instruments, orchestra instruments, and pianos.

How many pages of print design do you need?

1

List the size requirement(s) for your print design

11x17

Target Audience

What is your industry?

Retailing

Describe the target audience for your print design

This poster will be hung up in school band rooms to advertise an upcoming step up meeting. A step-up meeting is when the parents and students who are currently playing on a beginner instrument meet with one of our sales representative to explore purchasing an intermediate level instrument. The meeting is usually scheduled after school and in the school's band room.

What 3 things would you like to communicate to your audience through your print design?

The benefits of step up musical instrument: Improvement in tone quality, play a wider range of notes, improved intonation, can be used in high school and even in college.

A space for our representative to write in the date, time, and location of the step up meeting.

Pictures of older students (high school level) playing musical instruments. Because the primary viewers of these posters are middle school student, we would like to pictures to be of high school-level musicians.

Style and Concept

What print design styles do you like?

We would like this to be a catchy poster than can be easily and quickly read from across the room or in passing.

What colors do you want to see in your print design?

No preference

What colors do you NOT want to see in your print design?

No preference

What adjectives should best describe your print design?

Easy to read from a distance with large text
Catchy
Stand out

How will you use the print design?

It will be hung on band room bulletin boards to advertise for the upcoming step up meeting.

What content must be included in the print design?

The benefits of step up musical instrument: Improvement in tone quality, play a wider range of notes, improved intonation, can be used in high school and even in college.

A space for us to write in the date, time, and location of the step up meeting.

Pictures of older students (high school level) playing musical instruments. Because the primary viewers of these posters are middle school student, we would like to pictures to be of high school-level musicians.

Materials

Contract
Files

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