Product Sell Sheet Family

LET ME TELL YOU ABOUT US:

Inland Label is a label printing company. We print labels for the beverage, food, consumer products, and health & beauty industries. We are very well known in the beverage industry and are working to expand our reach into the other markets. Our brand image is that we are a family owned company and that our customers always come first. We will do whatever it takes to get them what they want, when they want it. Our quality and service is the best in the industry and customers who leave us for a better price very often come back because they dont receive the same quality and service.

HERE IS WHAT WE NEED:

Set of 5 product sell sheets. I would like them all to be essentially the same, however there could be color variation between them to differentiate them a bit.

The size should be a standard 8.5 x 11 piece or smaller. These are typically sent out in a folder, so the width needs to be 8.5 or smaller to fit in the pocket. The front will have the product specific information and the back will have more general Inland information on itso the backside would be the same for all 5 versions. I envision it being a front and back, but it could most certainly be a folded piece or some other variation as long as the information all fits on the piece in a way that makes sense and is not too crowded and overwhelming. Each of the 5 has a different photo that will be featured. All of the photos were shot so they should be easily exchanged for the different versions. We also have a larger group shot that features all of our label types that I think would be nice featured near the blanket statement on each version.

Acceptable fonts: Arial, Times New Roman, Optima, Calibri, Arno Pro Semi-Bold. If you wish to use a different font, please go ahead and do so, but list the font used when you submit so I can determine if it will fit within our branding guidelines.

Our company logo must be included in the piece. We also use a secondary logo that contains our tagline and website that must also be included. Typically the secondary logo (Inland i) is featured in the lower left of a piecethough this can be altered if it fits better with the design. PMS 286 is our brand color, however I am open to other colors being incorporated into the general design or each individual piece so they are not all exactly alike.

I am looking for a very professional looking piece that will stand out from your standard sell sheet or trade show handout. It would be nice if the text could be broken up a bit with some larger headers or larger elements/color blocks etc. so it isnt so blah.

OUR TARGET AUDIENCE IS:

These pieces will be sent to customers and prospects to give them more information on specific products we offer. These will also be used as handouts at Tradeshows. Our typical target audience is buyers for large corporations. In some instances the buyer may wear many hats if they work for a smaller corporation, so we want to convey a message quickly and grab their interest.

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

Our company logo, the "i" logo with tagline our contact information

608-788-5800

www.inlandlabel.com