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Business Info

Business Name

Filtenborg El

What do you do?

The company Filtenborg El is a traditional electricity company, working with electric installations, network installation, heating installation, solar cells, fire-and theft alarm systems etc. The target audience is both consumers and companys.

How many pages of print design do you need?

I need a template design for leaflets and print add's.

List the size requirement(s) for your print design

The leaflef is typically "a folded piece of paper" e.g. 15x20 cm or 11x20 cm (20 cm is the hight). The print ad has different sizes. Exampel of sizes are 26,6x18 cm (18 cm i s the hight).

Target Audience

What is your industry?


Describe the target audience for your print design

Target audience for B-t-B: All kinds of businesses that needs a competent eletrical partner to handle their electrical issues. Could also be owners of farms or production companies.
Target audience for B-t-C: often house-owners with need of eletrical competences.

What 3 things would you like to communicate to your audience through your print design?

High qualified work/competencies
Good service

Style and Concept

What print design styles do you like?

Must not be "a mess" but quite stricked without being boring. Should look serious. Must contain the orange logo color. Logo is not to be changed. The company cars are black with the orange logo, all company clothes is black with orange logo. The bottom color of the print design should not be black, but contain something black.

What colors do you want to see in your print design?

Orange and black and others.

What colors do you NOT want to see in your print design?

Red and yellow.

What adjectives should best describe your print design?

Seriouisity, edge, competence, elecitricity

How will you use the print design?

As leaflets to handout to customers/comming customers. Print ad's in local newspapers and magazines.

What content must be included in the print design?

Logo, pictures and telephone no.



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