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  • Creatives16

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Business Info

Business Name

MacKay Media for LACDMH

What do you do?

This is a series of three print advertisements for the Los Angeles County Department of Mental Health to recruit Psychiatrists. These ad units will be appearing multiple professional publications.

How many pages of print design do you need?

3

List the size requirement(s) for your print design

These should be created to work as as full page and 1/4 page print ads with bleed space.
8.5"X11"
4.375" w X 6.25" h
The ads should be done in color but also work in a black & white format.
The designer must deliver a layered photoshop file with any necessary fonts.

Target Audience

What is your industry?

Health Care and Biotech

Describe the target audience for your print design

The target audience are practicing psychiatrists.

What 3 things would you like to communicate to your audience through your print design?

Professional, cutting edge, clean.

Style and Concept

What print design styles do you like?

The goal with this campaign is to have a clean look to the print ad units.

The images and quote below should be clear and easy to read.

What colors do you want to see in your print design?

Use the same colors as the logo.

What colors do you NOT want to see in your print design?

we are open to anything

What adjectives should best describe your print design?

Clean looking, crisp, professional.

How will you use the print design?

Professional Print publications

What content must be included in the print design?

The copy word document has an overview of the copy and photo placements.

Materials

Contract
Files

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