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LET ME TELL YOU ABOUT US:

We are an employee benefits (group health, group dental, group life & disability) insurance agency in South Carolina that conentrates on companies with employee base of between 50 and 1000 employees. We have been in business for over 12 years and have a very good reputation for working hard for our clients and competing with larger agencies. We have a young aggressive staff and are forward thinking in the way we do business. We innovate with new product, technologies, communication materials and can move quicker than our competition. We deliver more than just quoting insurance, and have a large array of value added services we provide our clients. Our image is one that is medium sized, not mom and pop but not huge (AON), that is boutique in nature int that we can deliver solutions and give employers more time and hand holding than a larger agency. Our website is www.clarkebenefits.com .

HERE IS WHAT WE NEED:

We are looking for a new ad that we run twice monthly in local business publications. We are looking for fresher approach that conveys a new look and tagline all the while letting our target market understand what we do and stand for. I have included the ad we have been running as well as some phrases that define our agency, and our current marketing brochure. Would like to have two short sentences somewhere (see phrases) in the ad that will define our marketing efforts this year. I have included a brochure about us, images that we have used (not wedded to them), and our letterhead. The ad is used in 1/4 page (4.875 x 6) and full page format. I have also included the logo from a carrier partner. Each ad has to feature one of our partners with their logo and name appearing in our ad.

OUR TARGET AUDIENCE IS:

Company owners, management, decision makers, and human resource proffesionals. We want them to think of us as an agency that can handle their business and only works with the top carriers and companies in our market. We also want them to think we are more nimble than our competitors and are quicker to innovate and bring new ideas and value added services to them.

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

Our logo and our partners logo.

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