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Creative Brief

Who are you?

VestaLabs is an independent software testing company with operations in the United States and India. As experts in the outsourced testing, we are filling a gap in the traditional approach to testing and the large application development firms.
Currently companies are just throwing bodies at testing without solid test strategies and plans that tie to the business risks. Secondly, the large application development shops are testing their own software - this is like the fox guarding the hen house. And lastly, there is not sufficient use of tools, test methodology and test automation to insure reliable and repeatable results.
VestaLabs is filling this gap by delivering quality assurance consulting, end-to-end QA, independent test services and tools that allow our clients to reduce their overall application development costs and time-to-market while insuring quality.

What do you need?

VestaLabs is placing a full page ad in a gaming magazine called Casual Connect. This magazine caters to the video gaming community and companies. The ads placed in this magazine are visually appealing and eye catching. The majority of the ads placed are by gaming companies and hence we will be the first outsource testing company to place an ad in this magazine.

The message that we need to get across is described below:

VestaLabs is an independent games testing company that can help game developers and publishers rapidly port their games to multiple platforms like Web 2.0, social networks (mostly Facebook), mobile (mainly iPhone), online platforms and downloadable PC games.

The main elements of the ad are:

1) Monetize quickly
2) Port quality games rapidly
3) Decrease costs of testing and development
4) Platform integration (Facebook, iPhone, Web 2.0)
5) Access to a magic pool of testers (scale and flex)

Here is the official information for the magazine ad;

Printed Assets:

1) Magazine Ad

a. Full page: 8.5 inches wide by 11 inches tall
b. .125 inch bleed, .25 inch safe zone
c. Format 300 dpi CMYK in native .ai or PDF

Who Is Your Audience?

VestaLabs target audience consists of casual games companies like;

1) Big Fish Games
2) iWin
3) Microsoft Gaming Studios
4) Playdom
5) Electronic Arts
6) Activision / Blizzard

Requirements

We Like These Examples

Ads placed in the past issues of "Casual Connect" magazine. Visit the link below to get a feel of how the ad should look like;

http://www.casualconnect.org/content/mag...

We Absolutely Must Have

Our logo, our mascot (Robot) , if it blends well with your idea/theme or if you can work around our mascot - eitherways works fine.

Materials

Contract
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