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Business Info

Business Name

Dur-A-Flex, Inc.

What do you do?

Manufacturer of seamless flooring solutions for industrial, commercial & institutional applications

How many pages of print design do you need?


List the size requirement(s) for your print design

4.875" x 10" vertical

Target Audience

What is your industry?

Food and Beverage

Describe the target audience for your print design

key decision makers (owners, exec chefs, CEOs) of restaurants/food service establishments.

What 3 things would you like to communicate to your audience through your print design?

that we have the solution to a very common flooring problem with the current use of quarry tile in kitchen environments and the flooring is seamless so no grout to keep repairing; the flooring is high quality and long lasting which also saves them money by not having to constantly repair; that we are an innovative leader in the flooring market

Style and Concept

What print design styles do you like?


What colors do you want to see in your print design?

open; can see website for consistencies www.dur-a-flex.com

What colors do you NOT want to see in your print design?


What adjectives should best describe your print design?

innovative; eye-catching; compelling

How will you use the print design?

in a food service magazine QSR

What content must be included in the print design?

our logo; call to action; promote coming to our booth at RFMA tradeshow; headline: Say "NO" to Grout; body copy: Cut costs by eliminating floors that dont perform! A barrage of grease, oil and foodstuffs wreak havoc on your floors daily. The end result? Floors that erode and need constant repairs. Why slow down your bustling kitchen? Dur-A-Flex foodservice floors are:
Formulated with superior urethane chemistry
Seamless and sanitary
Safer no trip hazards
Quickly installed reduce downtime

the example is what we have been using for a few years so we are open to something new.



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