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Business Info

Business Name

Dur-A-Flex, Inc.

What do you do?

Manufacturer of seamless flooring solutions for industrial, commercial & institutional applications

How many pages of print design do you need?


List the size requirement(s) for your print design

7.875" x 10.5" vertical print ad (trim size)

Target Audience

What is your industry?

Food and Beverage

Describe the target audience for your print design

Key decision makers in production, engineering and plant operations. Meat, Poultry, Seafood, Dairy, Frozen Foods are typically the main processing plants.

What 3 things would you like to communicate to your audience through your print design?

These plants are constantly running and shutting down to keep repairing floors means revenue loss: Saving money, keep production flowing, quality product that lasts.

Style and Concept

What print design styles do you like?


What colors do you want to see in your print design?

open; see our website for consistencies

What colors do you NOT want to see in your print design?

not sure

What adjectives should best describe your print design?

Should convey that Dur-A-Flex is a leader in the industry; innovative; respected in the market as producer of high quality flooring solutions

How will you use the print design?

In a food processing magazine

What content must be included in the print design?

Our logo; promotion of our tradeshow booth for this industry, "The Northwest Food Processors" Booth# 108; headline: Stop Costly Floor Repairs & Production Loss; body copy: Replacing your floors every other year doesnt have to be the norm. Eliminate costly floor repairs and production loss with a Dur-A-Flex seamless system that's formulated for your industry. Our urethane systems easily stand up to continuous thermal shock cycles, high temperature washdowns and won't crack or peel like other flooring.



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