LET ME TELL YOU ABOUT US:
We design, manufacture, sell, and distribute vehicle-specific subwoofer systems. Please see http://www.integralaudio.com/about for a detailed description.
HERE IS WHAT WE NEED:
We need an advertisement for our product for the MINI Cooper, to run in a MINI Cooper magazine. Your focus should be on a one-quarter page vertical ad (see sizes below), but if you can come up with separate designs or a design that is flexible enough for one-third vertical and one-half horizontal as well that will be taken into consideration. The magazine is printed 4-colour process CMYK. See the attached file Production Information.doc if you need more production information.
One-quarter page vertical: 3.5" x 4.75"
One-third page vertical: 2.25" x 9.75"
Half-page horizontal: 7.125" x 4.75"
OUR TARGET AUDIENCE IS:
The readers of MC2 Magazine (www.mc2magazine.com). These are people who already own or are interested in buying a MINI Cooper. The demographic is varied, but the "typical" reader is a 48 year old upper-middle-class male.
WE LIKE THESE EXAMPLES:
THE MAGAZINE and WHAT WE DON'T LIKE:
See the attached files "magazine_layout_x.jpg". These are scans of the actual magazine, and give a sense of what the ad will be placed next to. The ads pictured are examples of what we DO NOT like. They are too busy and cluttered.
WHAT WE DO LIKE:
See the attached files "what_we_like_x.jpg". We want something clean, clear, and professional. We like the idea of a dark background with a orange border that ties in with our logo and the tagline (see the next section below). We would prefer our logo in color rather than black and white (see the attached file IA_IDENTITY_GUIDELINES.pdf) if you can make it work, but that is tough on a dark background. Our first thought would be maybe an extended orange-bordered box at the top of the ad with the logo and a white background, and the lower box with the dark grey from the logo as the dark background.
You are the creatives - take it and run with it.
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
The tagline "Hear What You've Been Missing."
Product picture or pictures. See the attached files "image_x.jpg" - obviously these photo's need cleaned up. A cleaned up version of "image.jpg" is our preference. If you are doing the 1/3 vertical or 1/2 horizontal layouts you may have room for more pictures. For the 1/4 vertical layout please stick with just one picture, either image.jpg or one of the other zoomed out images.
A section for 15-25 words (1-2 short sentences) of ad copy.
The text "Save 10% - enter referral code MC2#25 at checkout"
Our web address.
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