LET ME TELL YOU ABOUT US:
We operate a legal Quality Mark system. Members of the public can determine which solicitors get to hold our quality mark through their feedback. Therefore our concept is helping people to see the difference between lawyers. We also help people to find the best matching solicitor holding the quality mark for their particular problem. We have a contemporary, crisp, clean style.
HERE IS WHAT WE NEED:
We need a press ad. We would like some different sized variations - therefore there may be a need to do some without the photo maybe and just with a logo and copy.
We'd like variations in the following sizes:
Full page (typical newspaper size)
20cm x 10cm
10cm x 6cm.
The key to the ad is as follows:
It is very hard to tell the difference between lawyers from the perspective of the public; they all seem largely the same.
We allow people to choose a lawyer based on our Quality Mark which is based on public feedback; hence our tag line: The best lawyers; chosen by you. The creative concept is therefore on a spot the difference type theme, showing identical lawyers.
Feel free to be creative with it. The key is that our logo allows people to tell the difference. If you can incoporate that, cleverly, into your design - so much the better.
OUR TARGET AUDIENCE IS:
See above. Our target demographic is very wide but we want to cut a modern, contemporary feel in an otherwise typically boring and traditional market.
WE LIKE THESE DESIGNS:
You can see our new website designs here:
Look especially at the 5 star ones; eg the one by Electric Bureau for the kind of style we are trying to foster.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Our Quality Mark (attached) must be in. I've also attached a sample done by myself purely to give a feel for what we want to achieve, please don't just copy it though - I'm no designer!
I also attach another stock photo that could be used. However, feel free to use your own photos, ideas, illustrations etc... I'd really enjoy seeing as wide an interpretation of the core concept as possible. Be creative guys!
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