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Business Info

Business Name

Clarus

What do you do?

HR and Legal Consulting. I recently have gone off on my own to do freelance consulting. I have started a company called Clarus to consult under and need to rebrand my "resume" to be more aligned with marketing material or biography.

How many pages of print design do you need?

1-2

List the size requirement(s) for your print design

Letter Size

Target Audience

What is your industry?

Consulting and Professional Services

Describe the target audience for your print design

Potential clients, which can include in-house attorneys (attorneys in the legal departments of companies), business executives, or HR employees.

What 3 things would you like to communicate to your audience through your print design?

1. The breadth of my experience and particular, my experience at a public company for the past 9 years.

2. More affordable than an attorney at a law firm and have the added experience of previously being in house so I understand what is important and how to navigate through an organization.

3. I am not just an HR or Legal consultant, I am a strategic business partner.

Style and Concept

What print design styles do you like?

I have attached a sample biography I started to put together. While the legal and HR industry is generally conservative, I would like to have a more updated and modern look to my materials. I have also attached a copy of my resume so you can get a sense of my background. Since I am no longer an employee applying for a job, I really need to rebrand the information in my resume to be more like a biography or marketing material on my one-man consulting firm.

What colors do you want to see in your print design?

the same three blues that are in my draft bio.

What colors do you NOT want to see in your print design?

other bright colors.

What adjectives should best describe your print design?

compelling, impressive, eye-catching, readable, and most importantly, persuasive.

How will you use the print design?

I intend to hand out the marketing materials (1-2 page biography) to potential clients through email or other means.

What content must be included in the print design?

My experience, name, contact information.

Materials

Contract
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