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Business Info

Business Name

Holiday Inn St. Louis Airport Hotel

What do you do?

We are a full-service hotel. We are trying to entice more of our guests to eat in our restaurant for breakfast. To boost the restaurant image and hopefully sales as well, we are adding Kahve Premium Coffee on the menu with several options by the cup.

How many pages of print design do you need?

A Tent Card in the Hotel Guest Room and a Sticker on the Hotel Key

List the size requirement(s) for your print design

The tent card is 4 x 6 and the sticker is 2 x 3.

Target Audience

What is your industry?

Hotel Industry

Describe the target audience for your print design

Our guests are both mid-level to blue collar corporate during the week and leisure guests and families on the weekend. We are a Holiday Inn hotel and our average rate is about $90. Since we are located at St. Louis Airport, most of our guests stay only one or two nights.

What 3 things would you like to communicate to your audience through your print design?

We want to entice guests to come to the restaurant in the morning for "premium, fresh ground coffee". We actually grind the coffee fresh daily at the hotel. There are seven options:
1. Coffee
2. Decaf Coffee
3. French Vanilla
4. Expresso
5. Cappuccino
6. Cafe Mocha
7. Hot Cocoa
The tent card will be in the guest room, as well as, put around lobby area. So the guest will see at night, perhaps in the morning also. The sticker may be placed on the newspaper, as well as, guest room key.

Style and Concept

What print design styles do you like?

We don't really have a style preference. It should have broad appeal to consumers. You can see our website look: http://www.holidayinn.com/hotels/us/en/s...

You can also see the Kahve Coffee site: http://www.kahvekoffee.com/

Simple, clean, colorful and easily legible would be good. It should invoke appetite, hunger and the image of premium coffee.

What colors do you want to see in your print design?

See the attached Kahve Coffee Logo, as well as, the website: http://www.kahvekoffee.com/

What colors do you NOT want to see in your print design?

Pretty open to colors that match.

What adjectives should best describe your print design?

Premium, Enticing, Simple, Easily readable, Appeals to everyday person.

How will you use the print design?

Tent Cards in Hotel Guest Rooms and Stickers.

What content must be included in the print design?

Probably just the logo and the rest is left to your creative judgement. See the attached items.



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