LET ME TELL YOU ABOUT US:
Integra Group is an IT company.
We are specialist in project development, implementation, integration and maintenance of information systems. Our objective is to provide our clients with quality and innovative information products, solution and services that improve our clients business. Our sales target audience are enterprises and medium sized companies. Inside these companies we target directly IT managers or general managers - decision makers (we don't target general public).
We are private Croatian company and we do our business mainly in the domestic market.
Regarding our marketing material we insist on creative, innovative but clever solutions. We try to have attractive materials that are practical and functional at the same time. We avoid giving marketing material that is great in creative but have no function so people throw it. If it's functional in everyday life - Integra Group wont be forgotten. :-)
In our marketing material we avoid having direct associations to IT industry. For example we don't have branded memory sticks, mousses, ... Most of our customers are experts in the field of IT so they already have all smart gadgets.
HERE IS WHAT WE NEED:
What we need is an calendar mouse pad. This mouse pad has to be so great so people pick it before any other mouse pad they have. This mouse pad has to have 2010 calendar. We had similar mouse pad several years ago and it has been very well accepted. It combines two everyday needed items - mouse pad & table calendar.
OUR TARGET AUDIENCE IS:
Our target audience for this project is wider that our target audience in general business. This mouse pad would be given to our customers (to all their employees), participants on our marketing events, potential customers (our sales team when trying to win some new customer always take some small Integra Group reminder) and to all other people who contacts us in almost any way. This is wide scope of people working in different industries, some of them are public, some not.
WE LIKE THESE DESIGNS:
Our corporate color is blue, grey and white. This is a mix based on our logo (attached). We don't have any special directives regarding design, although all recent marketing material was "light" - white with discrete blue details. Our marketing material is "pure" without too much details and colors.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Several must haves:
1. 2010 Calendar
It would be great if it could be local calendar (Croatian) so it shows non-working days (marked). Because our audienc will be working people ...
Corporate logo is attached to this project
3. Contact data
Contact data are captured from one of our latest marketing materijal, also attached.
Just as an example I attached our latest PPT.
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