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Business Info

Business Name


What do you do?

I'm a child psychologist and mom of four, blogging parenting advice for families with young children (ages 0-7). My readers are mainly American, but also include other English-speaking countries.

How many pages of print design do you need?

One digital e-book cover, plus 6-ish interior illustrations

List the size requirement(s) for your print design

COVER: Standard for Kindle/Amazon, 72 dpi, file size small enough to load quickly, appx 1562 X 2500 pixels, ratio of 1:6, plus I also need a thumbnail of the cover to see how it will be seen on Amazon, plus a smaller version of the cover image to include with the actual book file. I will need your guidance on the best size for interior illustrations.

Target Audience

What is your industry?


Describe the target audience for your print design

Intelligent, modern, American and English speaking parents with young children.

What 3 things would you like to communicate to your audience through your print design?

1) Toddlers are hilarious -- and very challenging.
2) This is how-to book for PARENTS, not a potty book for children
3) Encouragement to parents -- "you can do this!"

Style and Concept

What print design styles do you like?

Please see my logo and website at BabyShrink.com. I like modern, clean, colorful, and fun.

What colors do you want to see in your print design?

White background, accents of cobalt, purple, and deep pink. See BabyShrink.com.

What colors do you NOT want to see in your print design?

Puce, chartreuse :)

What adjectives should best describe your print design?

Humorous, modern, family-friendly. Ethnically ambiguous characters preferred.

How will you use the print design?

Cover for an e-book to be sold on Amazon, plus interior illustrations.

What content must be included in the print design?

Let's Get This Potty Started! The BabyShrink's Guide to Potty Training
by Dr. Heather Wittenberg



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