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Creative Brief

Who are you?

Federal Business Centers (FBC) is a real estate development company in Edison, New Jersey. We are planners, builders, and managers of office and distribution space in Raritan Center Business Park.

What do you need?

Each month we post our internal numbers for a) Occupancy Rate, b) Retention Rate, and c) Collection Rate. Instead of just printing out a generic piece of paper that lists our monthly statistics, we would like to display a series of dynamic posters - one for each month - to display the information. We need 12 posters total sized at 11x17 inches. They can be seasonally appropriate or just aesthetically appealing. They should be bold and eye-catching so that our internal workforce is drawn to review them each month. The goal is to make them conversation pieces. They should look so good, that people would actually want to keep it after the month is over.

Who Is Your Audience?

The posters are primarily for the internal workforce at FBC, however they will be on display in our main lobby so visitors and clients will see them as well.


We Like These Examples

We like the boldness of Peter Max http://www.petermax.com/ however, we are open to any amount of creativity you can come up with for your designs.

We Absolutely Must Have

Every poster must have:
a. The month (i.e. June)
b. Occupancy Rate #%
c. Retention Rate #%
d. Collection Rate #%

We will fill in the percentages for each month, so the posters must have a space for us to fill in the numbers for the Occupancy, Retention, and Collection rates.

Other than that, we are interested to see what everyone can come up with. The more imaginative, the better.



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