• Award$300
  • Entries39
  • Creatives10

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Creative Brief

Who are you?

EarthKnits is a company that specializes in organic baby clothes. Our mission is to design and provide high-quality, eco-friendly and functional baby clothes to the world market. Products are made of bamboo and organic cotton materials.

What do you need?

We require professional looking posters that showcase the features of our products. This could well be the first thing people see when they pass our product displays, so it should be catchy as well as informative.

1. The poster should represent our connection with nature, with a warm, friendly, trustworthy and eco-friendly feel. Our products are made of bamboo and organic cotton, as mentioned.

2. The poster should be very clean and very easy to read, and we must be able to drop a photo of our product into a large photo box in the center of the poster.

3. There should also be arrows leading to different points within the center photo with "magnification windows" (4 or 5 max) that allow us to show features of our products. Pictures should also be able to be inserted here.

4. Would you also include a watermark with ORGANIC behind it.

5. Include a website address on the bottom and company name (EarthKnits) at the top.

Who Is Your Audience?

Our target market is mostly women between the ages of 18 to 60 (moms to grandmas).

Requirements

We Like These Examples

N/A

We Absolutely Must Have

We must have our company name (EarthKnits) and a clean design that connotes "naturalness" with nature-inspired colors and/or textures.

We must be able to edit this poster ourselves (it will be used for several different products, so please no custom fonts, and we'll be dropping our photos in the main area as well as magnification windows) and must be in .ai format.

Materials

Contract
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