LET ME TELL YOU ABOUT US:
This project is for the National Association of Realtors annual Conference and Expo which will be held in New Orleans in 2010. You can find out more about the National Association of Realtors here: http://www.realtor.org/
This annual conference is a chance for realtors from all over the country to get together and learn about the latest trends and tools, network with others, and discover new opportunities for growth.
Even though the economy is down for the housing market, the hope is that 2010 will bring better times. So the design for this project needs to be bright, upbeat and optimistic.
HERE IS WHAT WE NEED:
Right now, all we need is one poster. Which theme you choose to do is up to you (see the overview document for the themes as well as client direction).
This poster will ultimately end up being 22x28 or 28x22 and will be the introduction piece for the event. Samples of last year's posters are attached to this project brief. Theme lines have been approved, so now it's a matter of coming up with designs that match. There are four approved themes, but we don't expect you to create four (unless you have ideas for each). Instead, we'd like you to pick one and put your effort into coming up with the one that best represents the spirit of New Orleans and the optimism that this conference expresses.
OUR TARGET AUDIENCE IS:
Realtors from across the U.S. and some international attendees.
WE LIKE THESE DESIGNS:
We are looking for some interesting, dramatic type treatments, photo techniques, basically anything that instantly looks professional yet still says, "This is New Orleans."
Please minimize the amount of illustrations you use (if you use them at all).
WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:
Theme title, dates, location (NEW ORLEANS) REALTOR logo, URL.
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