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Business Info

Business Name

Kevin Paffrath

What do you do?

Real Estate Agent

How many pages of print design do you need?

2 (front and back)

List the size requirement(s) for your print design

6.2 inches by 9 inches

Target Audience

What is your industry?

Real Estate

Describe the target audience for your print design

Home owners

What 3 things would you like to communicate to your audience through your print design?

1) No-pressure real estate agent / salesman

2) Educational newsletters

Style and Concept

What print design styles do you like?

Apple advertisements. I am looking for something minimalist (at least on the front / cover side of the postcard). The newsletter side (text which I would change every month) does not necessarily have to be minimalist.

What colors do you want to see in your print design?

Any. Possibly red and white for "No-Pressure Agent"

What colors do you NOT want to see in your print design?

No preference

What adjectives should best describe your print design?


How will you use the print design?

Postcard mailer, mass distribution.

What content must be included in the print design?

1) The term, "No-Pressure Agent" Maybe just this for the front, to keep it to a minimum and encourage people to turn it over.

2) The image of the car attached below.

3) Some sort of logo. Something that might work would be using my last name, "Paffrath" and dividing it by, for instance, a small sign post that says sold or no-pressure agent, something unique. By dividing I mean, divided in half to help people figure out how to pronounce the name, yet also look like a last name. "Paff -- rath" Two syllables.

I am very open minded :)

Thanks for your work.



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