• Award$400
  • Entries48
  • Creatives10

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Business Info

Business Name

Yoohoot

What do you do?

We're a location-based mobile advertising company. We connect local businesses with customers by delivering timely, relevant offers to opted-in consumers on their mobile phones.

How many pages of print design do you need?

2

List the size requirement(s) for your print design

4x6 postcard
4x4 window sticker

Target Audience

What is your industry?

Advertising, mobile.

Describe the target audience for your print design

Consumers. We want to raise brand awareness and give consumers a reason to download our mobile application.

What 3 things would you like to communicate to your audience through your print design?

Find great local deals.
Discover new things around you. Have fun finding local deals.
Download and save money now.

Style and Concept

What print design styles do you like?

Fun, clean, playful, minimalist, contemporary. We have provided some examples from competitors which we think are good but we also want to make sure we do not look like they do.

What colors do you want to see in your print design?

We have a color palette which has been uploaded with the design materials. Additional imagery can be used if it improves the design.

What colors do you NOT want to see in your print design?

We would like to stay close to the color palette.

What adjectives should best describe your print design?

Fun, engaging, young, hip.

How will you use the print design?

The postcards will be used at participating businesses to drive consumer awareness and prompt downloads of our mobile application.

The window stickers will be placed on participated store windows to drive consumer awareness and indicate to consumers that the business has offers on Yoohoot.

What content must be included in the print design?

We want to establish brand recognition and believe that our "owl phone" is memorable and fun. We'd like to have that be a major part of the piece. Our logo must also be present.

For text, we want to keep the pieces very light. We need to see it on the pieces to finalize. Our concept is: "Discover nearby deals from great local businesses and save up to 70%." "Download the free App and save here now!"

Materials

Contract
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