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1.The client completed an interactive design brief.
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- The client specifies what they want (and don't want).
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2.Our über-talented designers created dozens of unique designs.
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- Collaborate with the winning designer.
- The designer will implement final adjustments.
- The client receives full intellectual property rights.
What do you do?
Convurgent Publishing is focused on the publication of textbooks related to a wide range of healthcare topics.
Convurgent authors and executive editors are often tenured healthcare, public health and technology leaders with key positions in hospitals, universities, physician practices and healthcare payer organizations.
How many pages of print design do you need?
Multiple Pages. Front book cover, back cover, spine and a final 3D image of the book cover as well. See sample past book covers at: www.bridgingthedivide.info www.mhealthbook.info The book cover file will also be used for marketing. PLEASE NOTE: There are templates attached to this project to follow for the formatting of the book cover.
List the size requirement(s) for your print design
A PDF template has been provided that contains detailed size requirements. Preliminary designs should be figured for an 8 x 10 paper back book cover with a spine. Current estimated number of pages in the book is in the range of 425-600.
The front cover will also be used for eBook versions.
What is your industry?
Health Care and Biotech
Describe the target audience for your print design
Universities, Schools of Public Health and Schools of Medicine, Hospital operators (hospital employees of all types), Physicians, Nurses, Physician Practice Administrators, Healthcare policy makers (federal and state), Information Technology professionals, healthcare consultants and students in public health and medical degree programs.
What 3 things would you like to communicate to your audience through your print design?
1. This book is an industry leading book on the topic of population health for academic, policy and planning in health and public health organizations. 2. The focus of the book is on health and public health issues in the U.S. healthcare system3. It's an academic and policy focused book.
Style and Concept
What print design styles do you like?
Simple and clean is better compared with a complicated graphic
What colors do you want to see in your print design?
Make the base (background) color white. The secondary colors could be dark blue and red -- not Cardinal red.
What colors do you NOT want to see in your print design?
Do not use the same exact colors used in the book cover at www.bridgingthedivide.info. Try to Incorporate different shades or variations of red other than that seen on this cover.
What adjectives should best describe your print design?
Bold, Clear, Catchy, Eye grabbing, Clean, Simple, Academic, Innovative
How will you use the print design?
book cover. print and digital versions
What content must be included in the print design?
ON THE FRONT COVER.
Population Health. Management, Policy and Technology.
Robert J. Esterhay, LaQuandra S. Nesbitt, James H. Taylor, J.M. Bohn
Bottom of front cover.
Foreword by Craig Blakely
ON THE SPINE OF THE BOOK.
Population Health. Management, Policy and Technology.
ON THE BACK COVER.
Top of the back cover:
Population Health Management, Policy and Technology, First Edition is an anthology on issues confronting todays public health and medical care stakeholders in each community. The transformation of the United States (U.S.) public health and medical care system is being driven by the need for improving quality, access and affordability of services for all patients and consumers in the United States. Topics include: health in all policies, aging population, chronic disease, public health system transformation, social determinants of health, information technology and health information exchange, health impact assessments, innovation, and behavioral health among others. This collaborative first edition work offers new insights into these topics and many others for university faculty and students, policy makers, and health care and public health professional alike.
Middle of the back cover:
[NOTE to Designers] Leave blank space for 4 or 5 short quotes from people who read the book before it is released. Feel free to put in some dummy quotes just to show what it would look like.
Bottom of back cover:
Convurgent Publishing logo in the middle and space for book barcode to be specified on PDF template later.
NOTE to Designers: a "book themes" illustration is provided. This concept can be used in any designs submitted but is not an essential requirement. Its a rendition used in the first chapter as the book is being developed.
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