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Business Info

Business Name

Zazen Nail Spa

What do you do?

Since opening in 2010, Zazens main focus has been all-natural, non-toxic and organic nail and skin care. We are the first Nail Bar in West Chester, PA, USA. We have eliminated harmful toxins and chemicals found in typical nail salons by using only healthy products and natural ingredients in all of our services. We exclusively use Zoya, a vegan-friendly nail polish that is completely free of formaldehyde, toluene, DBP and camphor.

Zazen was also designed to make getting a mani/pedi a fun experience. We offer a wide variety of manicures and pedicures including seasonal services to spice up the traditional services. For example, clients can look forward to the Pumpkin Spice Pedicure in the fall, the Chocolate Mistletoe Manicure in the winter or the Watermelonade Pedicure in the summer. Zazen creates a fun experience by also bringing people together. Girlfriends can catch-up on gossip over manicures at the nailbar and mothers & daughters of all ages spend quality time with each other while getting a pedicure.

Target Audience

What is your industry?

Retailing

Describe your audience

Target audience is women ages 23-45. Young Professionals, Moms, and women that like to care/pamper themselves. Location is in West Chester, PA, USA. Upper Middle class area that is both for young professionals, and a lot of families are raised. We have a "Nail Bar" that women can sit at to get their nails done along with having a glass of wine or a margarita. Feels like a lounge at times but with a "zen like" manner. Check out www.facebook.com/Zazennailspa to see some pictures of the salon and our customers.

What 3 things would you like to communicate to your audience through these materials?

1) Zazen Nail Spa has professionalized the nail salon business to another level.
2) We are clean, modern, sexy, and a vibrant place to come to.
3) We create experiences for women to share with their friends and loved ones.

How do you intend to use these marketing materials (print, web, etc.)

Brochure to be placed at front counter of our salon.

Style and Details

What do you need done?

1) Please use file called zazenmenu_Aug2013 as the text/body for the menu. This includes the services/pricing.
2) Please ensure our logo is used within the brochure.
3) Please put the phone number 610-430-1400, and the Address of 200. East Gay St, West Chester, PA 19380 on the back cover along with our website www.zazennailspa.com

What content must be included?

I have uploaded several files:
1) zazen_small_print.eps - small file logo
2) zazen_large_print.eps - large file logo
3) zazen_large_image_tif - another large logo
4) zazenmenu_Aug2013 - this is our menu with prices that have the majority of the verbiage for the brochure.
4) zazen_salon - this gives you an example of how our salon looks like right now. This pic does NOT have to be included. Just for illustration purposes.

What character, tenor or spirit do you want to convey?

Looking for a theme that has some colors of green, "zen like green", that goes well with our logo. Our salon is full of earth tones, however our style is zen but vibrant. Please keep it sexy, simple, elegant, and vibrant. There are a lot of menu items, so we are limited in how much pictures or other items we can place. The brochure should somewhat match the website. Currently we are going through a website redesign. You may view it here for style ideas at http://zazennailspa.com/dev/homepage/ . It should be finished in the near future, however that should give you an idea of what our current style is.
Our salon is full of earth tones and a zen like feeling. Please checkout http://www.facebook.com/zazennailspa to see pictures of our customers and the salon. I also uploaded a photo called zazen_salon to show how the salon looks like. Again, looking to keep it simple as we have lots of

What is your required length in words or pages for these marketing materials?

Please use the USA Tri Fold Brochure design with the text/body from the file zazenmenu_July2513.docx

Do you want to include additional info?

Can you also fit this verbiage somewhere in the brochure? I can edit it to one paragraph if it does not fit properly.

Verbiage:
Since opening in 2010, Zazens main focus has been all-natural, non-toxic and organic nail and skin care. We are the first Nail Bar in West Chester, PA, USA. We have eliminated harmful toxins and chemicals found in typical nail salons by using only healthy products and natural ingredients in all of our services. We exclusively use Zoya, a vegan-friendly nail polish that is completely free of formaldehyde, toluene, DBP and camphor.

Zazen was also designed to make getting a mani/pedi a fun experience. We offer a wide variety of manicures and pedicures including seasonal services to spice up the traditional services. For example, clients can look forward to the Pumpkin Spice Pedicure in the fall, the Chocolate Mistletoe Manicure in the winter or the Watermelonade Pedicure in the summer. Zazen creates a fun experience by also bringing people together. Girlfriends can catch-up on gossip over manicures at the nailbar and mothers & daughters of all ages spend quality time with each other while getting a pedicure.

Materials

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Files

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