• Award$400
  • Entries11
  • Creatives5

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Business Info

Business Name

Pomona West Apartments

What do you do?

We are student apartment community located in Chico CA.

How many pages of print design do you need?

We need a mailer designed and a postet note to go inside the mailer to advertise our specials

List the size requirement(s) for your print design

We want it to fit on a full size page and a quarter size handout.

Target Audience

What is your industry?

College Housing

Describe the target audience for your print design

Students age 18 or above who move out of the dorm to their first apartment. Ours are 4 bedroom apartments and are traditionally marketed to groups of four. Because of changes in the market, we now also want to target the individual students who do not have a group of roommates to move in with. We are also introducing fully furnished units perhaps best targeted to the students from overseas. Our Target is young hip and tech savy. They have a short attention span and it takes a lot to get it in the first place.

What 3 things would you like to communicate to your audience through your print design?

Nicest Units in Town
We are hip and trendy
We are offering deals

Style and Concept

What print design styles do you like?

Nike, pepsi

What colors do you want to see in your print design?

Bright eye catching colors. Something that captivates people and draws them in

What colors do you NOT want to see in your print design?

Boring unattractive colors

What adjectives should best describe your print design?

To rent units by conveying the message that we are the nicest place in town and offer the best deal. We want to have people and fun in our advertising to convey a sense of community. We are in a tough market and are dropping rents to attract people.

How will you use the print design?

We are going to use it as a mailer and use quarter sheets to hand out on campus advertising specials.

What content must be included in the print design?

Our location 815 Pomona Ave, Chico, CA 95928
Our Phone Number 530-345-4002 Fax 530-345-2918 Website www.Pomonawest.com
And our amenities

Materials

Contract
Files

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