• Award$300
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Creative Brief

Who are you?

We are a beverage company based in Chicago and we sell our products in about 11 states. Our products mainly sell in convenience stores.

What do you need?

We need Point Of Sale materials for our distributors to put up in stores that help call our products out to consumers and communicate their key attributes. The product is called A:M and it is a 12% alc/vol flavored malt beverage that comes in a 24oz can, retailing for $1.99-$2.99 depending on state taxes and store margins. We have three flavors 1) Melonball 2) Black Raspberry 3) White Citrus.

Even though price points might be low and convenience stores are not at the top of desirable locations, our brand stands for a higher standard of drinking experience in flavors, packaging, and overall quality. We need this to be communicated graphically on our POS.
We are looking for a design feel that works in 3 formats:
1) static cooler door sticker 4x4
2) door or window poster 11x17
3) rail strip or suction rack label 7x1

It is important to communicate the following things:
1) brand name
2) visual shot of product
3) 12% alc/vol
4) flavor options
5) price we use what is known in industry as crazy 8s as they can be colored in to reflect different prices for different stores, but one graphicsee examples

Who Is Your Audience?

Convenience store shoppers, a general market that ranges from both inner city to rural outposts, an age group of 21 -30, and mainly male.

Requirements

We Like These Examples

We are putting up samples of our current POS for you to see as a starting point. Creative direction can be similar or completely new.

We Absolutely Must Have

Again it is important to communicate the following things:
1) brand name
2) visual shot of product
3) 12% alc/vol
4) flavor options
5) price we use what is known in industry as crazy 8s as they can be colored in to reflect different prices for different stores, but one graphicsee examples

All of this weaved into an upper scale feeling and NOT ghetto, cheap, or white trash.

Please reference our attached files.

Materials

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