LET ME TELL YOU ABOUT US:
lifeIMAGE is an exciting healthcare IT startup, introducing an innovative, secure, web 2.0-esque, cloud-technology based method for sharing patients' diagnostic image exams anywhere they are needed. As brief background, there is currently no efficient, automated or electric means for sending patient imaging exams across healthcare enterprises, and no good way of electronically giving patients their own data. This leads to a lot of repeat exams, excessive radiation, and a heavy reliance on CD/DVD media as the preferred mode for transporting images. CD/DVD media is extremely problematic, and annoying to the physicians who receive exams on it.
HERE IS WHAT WE NEED:
We need a great 8'x10' design for a pop-up booth graphic.
We are exhibiting at the American Academy of Orthopedic Surgeons annual event in March.
The design will be used as the graphic for this structure, which we are purchasing from SD Signs. The pop-up product and design specs are below.
-(EPS available here: http://www.sdsign.com/v/vspfiles/V4_Back...
OUR TARGET AUDIENCE IS:
At this show we will be talking to orthopedic surgeons. Of all the patients they see in their offices, on average 10 will present imaging exams on CD/DVD media. In order to access the images on CD (of the CD will work - which in many cases, it won't) they are forced to fool around with numerous, proprietary viewers and software. There is no good way to join these outside exams to a patient's internal electronic medical record, and there certainly is no fast way to forward the image on to a colleague to request their second opinion. Lastly, these clinicians don't have a good way to aggregate all of the studies presented on CD in a common electronic place. Most orthopedic group practices or hospital departments have shelves filled with boxes and boxes of patient CDs. Not efficient, and viewed by some as an antiquated method for storing records.
WE LIKE THESE DESIGNS:
We like modern, fresh, simple and aesthetically pleasing, and tend to rely on a lot on great photography, though that doesn't have to be the case here.
-see the flash banner on our homepage www.lifeimage.com
-our existing image library is here (we are a start-up, and have only done one real marketing campaign to date!) www.lifeimage.com/internal/graphics
-we really like our logo on black background
-we really like the look of the header on our PDF sales slick (doc in hallway)
WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:
Language about solving the CD problem
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