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Creative Brief

Who are you?

PlasmaGlow is a manufacturer of high-end LED Lighting Products for Cars, Boats, and Home use. Our main focus is the Automotive Market.

What do you need?

We need a 2-page spread design for our 2010 Catalog. We DO NOT Need our entire catalog made, just a design sent to us with Layers so we can plug in our content.

Our products are high-end premium products, so we would like that feel to come across in our catalog design. You can see our Website here: http://www.plasmaglow.com/

Our 2010 catalog can be seen here: http://www.plasmaglow.com/2010-plasmaglo... We like this design but have used it for 3 years so we want something new.

For size options, the page size can be either 8.5"x8.5", or 8.5" x 11". We need a 2-page spread designed.

We are not requiring a cover, but if you have a cover that would go with your design, it will definitely be a factor in us deciding the design we like.

Who Is Your Audience?

Automotive Enthusiasts and people who like to work on cars and trucks.


We Like These Examples

we like our 2010 Catalog, but want a new design for this year. http://www.plasmaglow.com/2010-plasmaglo...

So you can put our content into your design, I included a PSD with layers of one of our last catalog pages here for you to download: http://bit.ly/pg-2010-sample

We Absolutely Must Have

Some of our pictures are masked, and some are cropped in boxes. The design must have the ability to incorportate both styles. We must have room for Product Name, Description, Bullet Points, and Part #'s. Please refer to our 2010 Catalog for content examples.



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