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Business Info

Business Name

Documentary Foundation

What do you do?

The Documentary Foundation is a 501(c)(3) non-prot organization dedicated to documentary production, education, and outreach. We have recently completed a feature documentary called "Age of Champions, which premiered at the prestigious Silverdocs Film Festival and will broadcast nationally on PBS next year.

The film tells the uplifting story of a group of athletesa 100-year-old tennis champion, 86-year-old pole vaulter, octogenarian swimmers, and team of basketball grandmothersall chasing gold at the National Senior Games.

To watch the trailer and learn more about the film, visit www.ageofchampions.org.

How many pages of print design do you need?

One page

List the size requirement(s) for your print design

Full-size film poster 27" x 40" and medium-size 11x17 version

Target Audience

What is your industry?

Documentary film & television

Describe the target audience for your print design

The poster should appeal to the films target demographic of educated and health-conscious baby boomers and their families.

What 3 things would you like to communicate to your audience through your print design?

The poster should communicate a feeling of inspiration, fun, and good-natured humor. Please watch the trailer at www.ageofchampions.org to get a feel for the film!

Style and Concept

What print design styles do you like?

The project should follow the conventions of Hollywood-style comedy film posters. Some good points of reference are the posters for the films Beginners, Nacho Libre, Forgetting Sarah Marshall, About Schmidt, and Fantastic Mr. Fox (links below). They all are based on photographs of a character or characters, have simple or white backgrounds, and have bold typographic design.


We are providing studio photographs of three athletes in the film: John the 90-year-old swimmer, Adolph the 86-year-old pole vaulter, and Mavis & Nikki the 65+ basketball players. Were including many options, so you can experiment with character combinations and layout.

We like the idea of making the images more interesting with a graphic element, like the Nacho Libre or About Schmidt posters -- so please be creative and bring us your ideas! For the background, wed also like to see some creative options -- simple white is a classic and could be good, but perhaps theres a simple graphic/background that could add some depth? Weve also created a very rough mockup (with dummy replacement text from another film) to give you an idea of one possible layout: http://dl.dropbox.com/u/56494599/Mockup%....

*Download all photographic images here: http://dl.dropbox.com/u/56494599/Photogr... (1GB).*

For the typographic design, wed like to have a retro/vintage feel. The typefaces from the Hoefler & Frere-Jones foundry, at www.typography.com, are a great source -- they are inspired by vintage fonts, but have a sleek modern feel. More examples can be found at:


What colors do you want to see in your print design?

We are thinking red, white, and blue as the basic color scheme, but open to other ideas. In any case, the colors should be bold, bright, and optimistic.

What colors do you NOT want to see in your print design?


What adjectives should best describe your print design?

Retro, bold, bright, optimistic, humorous, heartfelt.

How will you use the print design?

This will be used as the main poster for the film, then adapted for other marketing materials, including the DVD, postcard, and web banners.

What content must be included in the print design?


Tagline: Winning Never Gets Old

Film Festival Laurels: Official Selection Silverdocs Film Festival, Official Selection Austin Film Festival, Official Selection Cambridge Film Festival

Press Quotes: Infinitely inspirational! - Austin Chronicle (or longer version, depending on layout:) Infinitely inspirational ... funny and sweet and sure to poke a tear from even the most hard-hearted - Austin Chronicle (and/or) Infectiously Inspiring! - Washington Post

Images: download options for photographic images here http://dl.dropbox.com/u/56494599/Photogr...

Credit Block (3 lines):

Documentary Foundation presents in association with AARP a film by Christopher Rufo
and Keith Ochwat Age of Champions

Director of Photography Christopher Rufo / Additional Camera Jayson Carpenter / Composer Neil Cleary / Additional Music Shawn Seymour Lullatone / Art Director Jay Miller / Designer Richie Stewart

Producer Keith Ochwat / Co-Producer Ali Sargent / Story Consultant Yana Gorskaya / Photographer Kent Lacin / Directed and Edited by Christopher Rufo


Company Logos: AARP, Stanford Hospitals, National Council on Aging, National Senior Games Association, Documentary Foundation (Download logo images here http://dl.dropbox.com/u/56494599/Logos.z...



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