• Award$450
  • Entries74
  • Creatives21

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LET ME TELL YOU ABOUT US:

PBA Symposium celebrates the evolution of one of the beauty industrys premier events focused on providing unlimited networking opportunities, upper-level business education, business advancement, and powerful research regarding the contemporary beauty consumer. PBA Symposium allows attendees to learn from the best in the industry with over 25,000 manufacturers, manufacturer reps, distributors, retail beauty stores, salon/spa owners and other beauty professionals.

PBA Symposium is part of PBA Beauty Week, North America's largest, most inclusive beauty event, offering unlimited networking, education, and professional growth opportunities to all sectors of the beauty industry. PBA Beauty Week is produced by the Professional Beauty Association in cooperation with Cosmoprof North America.

Visit probeauty.org or call 800.468.2274 (480.281.0424) to learn more.

HERE IS WHAT WE NEED:

The purpose of this project is create the first print ad to kick off the overall marketing and communications campaign for PBA Symposium 2010. The ad will be featured in national trade publications, however we will utilize the campaign across all media and marketing vehicles - i.e. email blasts, website, collateral (including Save the Dates, Invitations, Brochures, etc.), print ads, banner ads, signage and more. Below, please find a brief description of this year's theme for PBA Symposium and the tagline options that are being considered for the 2010 campaign.

This years theme will take a more positive approach to getting our message across to potential attendees during this economic downturn as well as educating them on what the current climate is, showing them how attending PBA Symposium will help them sustain their business and motivating them to become more involved in the years to come.

Option 1:

Put the Be back In beauty

Be In-novative

Explore new trends

Be In-sightful

Discover new resources

Be In-spired

By Susan Scott of Fierce Conversations

Be In-touch

With the current business climate

Be In-step

With the best minds in beauty

Option 2:

Put the Be back In beauty

Be

Prepared to explore new trends

Inspired by Susan Scott

Connected to the best minds in beauty

Proud to be in the industry

Option 3:

Put the Be back In beauty

Be

Prepared

Inspired

Connected

Proud

Just Be!

OUR TARGET AUDIENCE IS:

All marketing and communication efforts will not only reach but also be tailored to the following target audiences.

Overall, we want potential attendees to feel prepared, inspired, connected and proud to be part of the professional beauty industry and motivate them to take a proactive role in it by attending PBA Symposium. As a result, the campaign will focus on putting the be back in beauty. We will achieve this by utilizing a play on words message that speaks to our overall strategy and visually enhance this by capturing the industry icons and/or leaders who will help to facilitate the program, adding more value to attending.

Primary

o Salon/Spa Owners

o Salon/Spa Managers and Key Staff

Secondary

o Licensed Professionals

o Schools owners/managers/Instructors

o Cosmetology Students (Beacon)

Tertiary

o Manufacturers/Manufacturer Representatives

o Distributors/Retail Beauty Stores

o Exhibitors

WE LIKE THESE DESIGNS:

We like clean, classic, professional designs that are visually stimulating, present all pertinent information in a easy to digest format and motivate the target audience to act on our call to action.

WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:

We would like to utilize faces of people who will be attending and/or presenting at PBA Symposium 2010. At this time, we don't know who our headliners will be so we are obviously open to using stock photography to at least convey and present the overall layout/design.

We also must include our logo for PBA Symposium 2010, incorporate one of the above listed taglines (Options 1-3).

Finally, we also need to include the dates, pricing, location and website address of PBA Symposium 2010. Visit www.probeauty.org/symposium.

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