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Business Info

Business Name

BackPocket COO

What do you do?

I do speaking events globally to CEOs and groups of Entrepreneurs. I also coach & mentor CEOs in 5 countries.

How many pages of print design do you need?

4 - Add design elements to this - (BackPocket COO Painted Picture 2013)

This three page document (BackPocket COO Painted Picture 2013) is the vision I see for my company three years from now. I hand this out to thousands of CEOs and Entrepreneurs weekly at keynote speaking events I do. It is meant to show them the same vision I see for my company, so they can see it clearly too, and can help make it happen.

I want ALL the text, headings & paragraph structure etc. kept - but I want design elements added to this (BackPocket COO Painted Picture 2013) to make it feel compelling to read etc.

I have included two samples that clients of mine have done with their Painted Pictures - you'll see that theirs already have some design elements to theirs while mine is just text.

List the size requirement(s) for your print design

4 Pages of Text - standard paper 8 1/2" x 11"

Target Audience

What is your industry?

CEOs and Entrepreneurs

Describe the target audience for your print design

CEOs and Entrepreneurs. Members of EO & YPO.

30-55 yr old

Male & Female

What 3 things would you like to communicate to your audience through your print design?

I want the vision of the future that I'm describing to jump off the page more due to the design elements a graphic artist can place into the document, instead of it just being text.

Style and Concept

What print design styles do you like?

Three Samples attached - in addition to my document I want design elements added to.

What colors do you want to see in your print design?

The main colors should be the same as my website is now - www.BackPocketCOO.com

What colors do you NOT want to see in your print design?

Any colors that clash with my website - www.BackPocketCOO.com

What adjectives should best describe your print design?

Handout for Speaking Events

How will you use the print design?

It will be given out to thousands of CEOs who attend the roughly 40 speaking events I do globally each year. Hundreds of CEOs also take this idea and do them for their companies also - I'll refer the winner of my design to them when asked also.

What content must be included in the print design?

Existing Logo
ALL current content, text, font, font sizes, headings etc. to stay.

Boarders, placement of logo etc. can all be changed.

Document can be 4 pages MAX with designs added...

I want to include graphics, design, sketches, anything EXCEPT no photography to make it more visceral.

You can expand it to 4 pages by:
-make the margins wider
-cut out or move the logo placement from the top
-move the contact info that is at the bottom (still needs to be on each page somewhere in some format though)
-Colors should match my website www.BackPocketCOO.com
-Please do NOT change the Font or Font Size of text

-Make things like - Free Time, DVDs, Books, Webinars etc. seem like key points
-I wear clothing from Robert Graham Designs & Brooks Brothers
-I like marketing to be clean, white etc. like Apple
-Maximize the use of the space - i.e. move logos around etc. to give us as much room to play with for text & design elements

Materials

Contract
Files

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