Packaging Design For Natural Cosmetics

LET ME TELL YOU ABOUT US:

We are based in Rovaniemi, a city in Finnish Lapland located on the Arctic Circle. Our company name is Detria, and we produce natural cosmetics and herbal care products which we sell through select retail outlets. Our products are quite unique as we harness the healing properties of herbs and berries indigenous to our locality and combine them with advanced biotech knowhow.

HERE IS WHAT WE NEED:

To support their introduction to new markets, we are renewing the packaging of our anti-ageing products Arbutin Day Cream, Arbutin Night Cream, Arbutin Gel and Arbutin Serum. We require new designs for the box and bottle labels.

What we need is a creative design, layout / illustrations with the key graphical elements at print resolution. As the packaging size may vary slightly the final pre-press work and layout to cutting template will be done separately in Finland. Naturally we are looking for a dynamic design that will grab the attention of browsing consumers and ensure Detria Natural Arbutin stands out amongst the other cosmetics it shares shelf space with.

Please review attached creativebrief.pdf for a more detailed explanation of our requirements

OUR TARGET AUDIENCE IS:

As with most cosmetics the primary target is female, though we should not necessarily discount male interest. As an anti-ageing cream customers are typically aged 30 upwards, affluent / successful, and care about their appearance. In clothing and accessories they appreciate designer brands and will on occasion pay a premium for them. They also keenly seek value for money, and are happy to pay for quality. They are conscious of environmental concerns, and where there is no perceived quality sacrifice, will choose products that favor the environment if possible.

WE LIKE THESE DESIGNS:

Please review attached creativebrief.pdf

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

Please review attached creativebrief.pdf