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Business Info

Business Name

Selectpharma

What do you do?

Our company manufactures generic and brand name medications, catering mainly to lower class and lower-to-middle-class consumers. Our products are known for their high quality, effectiveness, variety, and affordable price.

How many pages of print design do you need?

2 sides.

List the size requirement(s) for your print design

Diameter: 4 cm

Target Audience

What is your industry?

Health Care and Biotech

Describe the target audience for your print design

Our products are targeted to lower class and lower-to-middle-class consumers. Though affordability plays an important role in defining their purchasing decisions, theyre brand-aware shoppers who place importance on quality and effectiveness.

What 3 things would you like to communicate to your audience through your print design?

1. Effective, trustworthy, high quality. 2. New, eye-catching brand on the shelf - we need to be able to attract attention at the shelf through color and design. 3. Our products offer superior quality compared to the competition.

Style and Concept

What print design styles do you like?

We like clean designs that highlight the brand and the product benefit.

What colors do you want to see in your print design?

The color palette shouldnt greatly differ from the current colors. Designers can add additional colors to the design if they so choose.

What colors do you NOT want to see in your print design?

The color palette shouldnt be predominantly black, grey, or brown, though these colors may be used as part of the overall design.

What adjectives should best describe your print design?

Eye-catching, high-quality, effective.

How will you use the print design?

The design will be used on a tin can (think of a Burt's Bees lip balm tin or a Vick's VapoRub tin).

What content must be included in the print design?

Tin Lid:

Our brands name (Clotriplex)
Selectpharma Logo (You can find this in the uploaded files section).

Pomada 13g (This is the type of product and net weight)

Clotrimazol
Betametasona
Gentamicina
(These are the active ingredients)

Antibiotico, antiinfamatorio, Contra Hongos y Cicatrizante.
(These are the ailments it treats).

Tin back:

COMPOSICIN:
Cada gramo contiene:
Clotrimazol ......................10 mg
Betametasona ................0.5 mg
Gentamicina ......................1 mg
Excipientes, c.s.

INDICACIONES: Trastornos infecciosos de la piel.
Aplicar 2 3 veces al da sobre la piel afectada.
Su uso prolongado o indiscriminado puede ocasionar la
aparicin de grmenes resistentes. No usar en caso de hipersensibilidad a los componentes o tuberculosis cutnea.

VENTA BAJO PRESCRIPCIN MDICA. USO EXTERNO.
PRODUCTO MEDICINAL, MANTENER FUERA DEL ALCANCE DE LOS NIOS. ALMACENAR EN LUGAR FRESCO Y SECO (15-30C). Guatemala PF-26,272.

Producto centroamericano hecho en
Guatemala por Laboratorios Lamfer
para Selectpharma, S.A.

Materials

Contract
Files

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