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What do you do?
Keppler Farm is located 45 minutes north of Brno in the Czech Highlands. The first product will be an unfiltered organic apple juice from our orchards. It is from a wide variety of apples and produces a rounded, rich, smooth juice with an even level of sweetness. It's a cloudy juice that works well with a clear bottle. We may also produce an apple/pear mix.
Vysocina (meaning Highlands in Czech) is a beautiful area of high hills, forests and meadows. Our main business is hosting clients for horse riding holidays and farming sheep.
How many pages of print design do you need?
List the size requirement(s) for your print design
8cm by 10 cm
What is your industry?
Food and Beverage
Describe the target audience for your print design
There are a number of speciality food shops that have launched in our closest city, Brno, and it's our intention to supply them with local, high quality organic food products, the first being an unfiltered apple juice.
What 3 things would you like to communicate to your audience through your print design?
In terms of the design we're conflicted possibly a very strong, arresting design that demonstrates the style and aspirational nature of the brand, more in keeping with the best wine labels. Or that the customer is probably someone who wants the best for their family and will be attracted to something approachable, that conveys the highest quality and nutritional value. Maybe it is possible to combine these two approaches into one design.
Style and Concept
What print design styles do you like?
The Vienna Secessionist movement could provide the influence for the design. The font, patterns, use of different colours should all remind rather than be too blatantly in the Klimt style.
Or each product label design could reference the animals at the farm, a horse eating the apple from the tree, in future our french bulldog eating jam on toast, bees flying over our hills for the honey etc.
Or a very simple clean design where Keppler Farm is in focus to develop the brand and letting the actual writing and the font sell the product, such as http://daylesford.com/
What colors do you want to see in your print design?
An example could be a white font on black with gold accents being able to denote the sense of luxury, visually arresting and also referencing Keppler Farms location in Central Europe.
What colors do you NOT want to see in your print design?
Feel free to use what colours you want
What adjectives should best describe your print design?
Stylish, fresh, quality, organic and local
How will you use the print design?
The label will be stuck on a bottle.
What content must be included in the print design?
The label should be in Czech, stressing the local nature and Czech origin.
The information below is what is needed on the label along with the English translation (but the English will not appear on the label).
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