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Business Info

Business Name

RUCEC

What do you do?

Training

How many pages of print design do you need?

6 images in all -- but they're in a series format

List the size requirement(s) for your print design

4.5" x 4.5" However, sometimes these images will appear in advertising at 50% of their size. So it is important that the TITLE of the training still be readable should the image be reduced by 50%

Target Audience

What is your industry?

Education and Universities

Describe the target audience for your print design

People interested in online training and professional development

What 3 things would you like to communicate to your audience through your print design?

1 -- that this is a series (these are 6 in this series -- there will be more added later)
2 -- need to look polished and professional
3 -- needs to have a smart, contemporay design

Style and Concept

What print design styles do you like?

Think TARGET rather than WALMART .... APPLE rather than IBM

What colors do you want to see in your print design?

The colors can vary. DO NOT make the main area of the graphic where the title is reverse.

DO make sure that each of the series gets its own unique graphic ... while still making sure the collection looks like it is a series

What colors do you NOT want to see in your print design?

Don't go heavy/saturated black or any heavy/saturated dark color.

What adjectives should best describe your print design?

Clean
Crisp
Contemporary

How will you use the print design?

This will be used in catalogs, web, emails, brochures etc.

What content must be included in the print design?

ALL the copy indicated on the attached.

Materials

Contract
Files

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