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Business Info
Business Name
HealthCap
What do you do?
HealthCap is a general and professional liability insurance company owned and governed by the senior care providers we insure. HealthCap provides liability insurance products, risk management services, and accredited education to nursing homes, assisted living facilities, and continuing care retirement communities.
How many pages of print design do you need?
4
List the size requirement(s) for your print design
Each page is 5.5"x8.5"
Target Audience
What is your industry?
Long Term Care
Describe the target audience for your print design
Administrative professionals (COO, CFO, etc)& Human Resource professionals in the Long Term Care Nursing Industry.
What 3 things would you like to communicate to your audience through your print design?
This educational resource offers a great opportunity, great value, easy/simple to use
Style and Concept
What print design styles do you like?
sans serif
What colors do you want to see in your print design?
blue from logo attached;orange, cool greys
What colors do you NOT want to see in your print design?
N/A
What adjectives should best describe your print design?
Project quality and sense of professionalism yet not mundane. Easy to read and grabs the reader.
How will you use the print design?
Mailings and email distribution
What content must be included in the print design?
HealthCap University Logo
All content in attached doc.
Emphasis on University Homepage and contact info
Materials
Contract
Files
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