LET ME TELL YOU ABOUT US:
We are a high-end manufacturing company who builds top quality food service equipment. It's all that stainless stuff you see in commercial kitchens. We also make the foodservice counters, food guards (someone has to) and hot and cold displays that you see out front.
HERE IS WHAT WE NEED:
These documents are also known as cut sheets, product sheets, or technical specifications. They are boring technical nitty-gritty details about what color, shape and size our products come in.
I have hundreds of products and each one a little different so it can't be a really rigid layout; some may have two images, some may have one. Some may need certification logos on the bottom, some may not need any.
Sometime they may go to the back page as well. I have included two examples a 1-sided and a 2-sided version. But focus on the 1-sided one for now.
It's boring material, and bad drawings but these pages need to be clean, clear and reflect out passion for quality
OUR TARGET AUDIENCE IS:
Architects/Designers/Consultants who design high-end food service environments use these and give them to their customers. They reference these for dimensions, colors and styles.
WE LIKE THESE DESIGNS:
Can't really think of any that I'd call good. I do like clean smart type. If you are considering Comic Sans or Lucinda Handwritting, do us both a favor and pass on this project.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Will be 3-hole drilled.
The listings logos at the bottom are necessary.
Needs to be 8.5x11 vertical
Will be faxed (I know, I know, I know)
I want to see organization, easy to read and design.
InDesign or Quark
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