What do you do?
Market Research and Consulting
How many pages of print design do you need?
List the size requirement(s) for your print design
Standard letter (US) 8.5"x11"
What is your industry?
Consulting and Professional Services
Describe the target audience for your print design
Professional marketers and consultants
What 3 things would you like to communicate to your audience through your print design?
Intelligent, Informative, Global. Plus the one "key message", a focal point, single sentence with the key insight in the document.
Style and Concept
What print design styles do you like?
Anything clean, and professional looking.
What colors do you want to see in your print design?
Blue (same as our logo), White, Grey
What colors do you NOT want to see in your print design?
What adjectives should best describe your print design?
Smart, Clean, To the point
How will you use the print design?
We will write short case studies on the design. We'd like to have it delivered or converted into a powerpoint slide, so we can easily modify the text and save as PDF.
What content must be included in the print design?
The design must include space for the following, not necessarily in this order, these are just the elements and their general length / dimension.
INTRO (~50 words)
THE SITUATION (~50 words)
THE APPROACH AND RESULT (~50 words)
THE TAKEAWAY (~50 words)
1-2 of the sections may also include a chart (bar or line), so needs to be easy to move text up or down on the page to accommodate. We need a color palette for the chart.
KEY TAKEAWAY HIGHLIGHT - We will sum up the single takeaway into 1 short sentence. This may or may not be in every document, but we need a place and way or showing this.
CONTACT INFORMATION - Include the contact details for the Author.
ABOUT US - ~20 words. Just a brief description of who we are.
We will have a logo tailored to this project, which will be called "IMI Brief Case Studies", we'd also like to include our logo (attached) and for the whole project to have a "global" feel, as we are a global company.
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