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Business Info

Business Name

BlueWater Funding

What do you do?

BlueWater Funding, LLC, a subsidiary of BlueWater Financial Partners, is a leading private direct lender specializing in creative and quick solutions for various real estate financing needs. Our primary focus is to provide short-term financing for real estate projects, creating a bridge for borrowers to acquire a property and position it for either refinancing or sale.

How many pages of print design do you need?

Single Page

List the size requirement(s) for your print design

8.5" by 11"

Target Audience

What is your industry?

Real Estate Investments and Loans

Describe the target audience for your print design

The audience for this piece consists of Brokers and Borrowers. These people are interested in obtaining a loan to use for rehabbing residential properties and then selling them for profit. They should receive a welcoming impression and be able to read/understand the page easily.

What 3 things would you like to communicate to your audience through your print design?

The top 3 things we would like to communicate to our audience are:

What we do:
-Company Description
-About our Loan Programs (Residential and Commercial)

Our passion for sport fishing:
- The owners of BlueWater Funding are very interested in deep sea fishing/ big-game fishing. Many of the advertisements and internal document designs for BlueWater revolve around this sport. Big-game fishing is a form of recreational fishing, targeting large fish renowned for their sporting qualities, such as tuna and marlin. Each person involved in this sport uses reels, boats, and other tools that are specific to sport fishing.

Our contact information

The design should be focused around a real estate theme, but incorporate a sport fishing motif.

Style and Concept

What print design styles do you like?

-Easy to read, clean
-Real Estate theme incorporating the Sport Fishing motif
-Real Imagery
-Page is inviting
-Graphic lists

We like design styles that are creative and clever, as well as organized, clean, and simple.

What colors do you want to see in your print design?

Shades of Blues, Oranges, Grays, White, Black

Colors present in our logo should be used throughout the piece, but do not feel limited to these colors.

What colors do you NOT want to see in your print design?

Any colors are okay as long as they match our logo colors (blue, orange, black, white).

Stay away from pink.

What adjectives should best describe your print design?

Sophisticated, Inviting, Creative, Organized, Clean, Simple (but still incorporate images and design elements)

How will you use the print design?

The one page information sheet will be disseminated to current and potential BlueWater Funding Brokers and Borrowers. The primary purpose is to educate Brokers and Borrowers about BlueWater Funding, including what we can offer to our clients, our contact information, and information about our Loan Programs. This information page should be able to stand alone, as well as together with other documents within a pocket folder. The page should possess some design qualities that could be cohesive with other BlueWater documents.

What content must be included in the print design?

-Logo uploaded
-Content uploaded



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