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Business Info

Business Name


What do you do?


How many pages of print design do you need?


List the size requirement(s) for your print design

8 1/2 x 11

Target Audience

What is your industry?


Describe the target audience for your print design

People who buy professional development and training services -- all sizes and types of industires.

What 3 things would you like to communicate to your audience through your print design?

Crisp -- professional -- but not boring

Style and Concept

What print design styles do you like?

Crisp graphics -- clean lines -- nice white splace -- like apple uses ... http://www.apple.com/imac/
Bold use of a signature color with nice white space -- like target http://www.target.com/ ... their color is red ours would be the dark blue of our logo with the electric green highlight color -- also in our logo

What colors do you want to see in your print design?

Heavy use of the dark blue and bright green in our logo. My preference on this is to have a sharp, eye-catching header area ... with the body copy of the piece very simple and understated.

What colors do you NOT want to see in your print design?

no saturated black background. No pastels. Be restrained with color

What adjectives should best describe your print design?

see notes above about 3 things I want it to say

How will you use the print design?

Mailed along with a letter -- and possible other places as well.

What content must be included in the print design?

all the copy on the attached. But -- even though there's a lot of copy, you need to manage your space well so it doesn't feel like a lot of copy ... it doesn't all have to be big -- just present. Do have an attention-getting header area -- and make sure the discount box in the lower right corner "pops" ... those are the 2 most important graphic ares on the page.



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