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Business Info

Business Name

Associated Colleges of the Midwest (ACM)

What do you do?

We are an educational consortium of 14 private, liberal arts colleges throughout the Midwest. We help these 14 colleges work together through a wide variety of collaborative projects for faculty, staff, and students. These include study abroad and off-campus programs, faculty development grants and projects, and collaborative administrative/staff meetings. See our website at: http://www.acm.edu.

How many pages of print design do you need?

1 design for the wall of the reception entrance to our consortial office

List the size requirement(s) for your print design

Area available for use on the curved wall behind the front reception desk: 20 feet long x 3 feet high, with the reception desk being a bit off-center

Target Audience

What is your industry?

Education and Universities

Describe the target audience for your print design

Faculty, students, and staff from these 14 colleges who will be coming to Chicago for meetings or other programs we host in our office space.

What 3 things would you like to communicate to your audience through your print design?

This will be the entrance to our office. We want a design for the wall behind our reception desk. We want to communicate:
- The ACM name and logo, first and foremost
- The names of our 14 member colleges: Beloit College, Carleton College, Coe College, Colorado College, Cornell College, Grinnell College, Knox College, Lake Forest College, Lawrence University, Luther College, Macalester College, Monmouth College, Ripon College, & St. Olaf College.

Style and Concept

What print design styles do you like?

We want something that seems appropriate for a college higher education consortium, but is still a fresh and interesting, modern design. Our new office has lots of glass and open space, so it has a very modern feel. We'd like the entrance artwork to match that feeling.

What colors do you want to see in your print design?

The colors of our logo are blue, green, and black, and our website includes tan (basically, colors that make up the earth). These same colors are found throughout our office, so we'd like to see colors in that type of palette. The wall behind the reception desk is green, so that needs to be taken into account. See our website at: www.acm.edu (http://www.acm.edu).

What colors do you NOT want to see in your print design?

We'd like the colors to stay in that general area of earth tones (blues, greens, tans/browns) with black or silver. We'd rather not be going outside that color palette.

What adjectives should best describe your print design?

Modern, creative, formal, educational, clear, dynamic, crisp

How will you use the print design?

We would like something large to fill the long, curved wall behind the reception desk. We'll want a design file that we will take to a local printer/sign shop, and they will produce for our office. It will most likely be produced as vinyl wall lettering/decals. Since our main ACM logo will be the focal point on the reception wall, this could be some kind of wall-mounted design (plastic, brushed metal). Your task would be creating the design, and we'd work with a local vendor to produce the actual product. This is meant to asvertise the entrance to our offices, with our logo clearly visible, and the names of the 14 member colleges well-represented. The arrangement of the college names on the wall is the key aspect of the design.

What content must be included in the print design?

The reception wall should have the ACM logo as its focal point. It also must include the names of the 14 member colleges. The design of how these 14 college names surround the ACM logo is the primary task here--thinking of different, creative ways to represent all of these member schools on the wall. While just listing the names in a couple of columns may be an option, we'd like some different and creative ways to more artistically show all these college names on the wall. All 14 of the schools must be represented equally, so we can't have a design where one school appears in a significantly larger size than another (though slight size variations would be fine). The reception desk is a bit off-center, so you might want to take that into account when designing the space on the wall.

LOGOS: The vertical ACM logo (where the full name is under the ACM) is the preferred logo to use. We are also including our horizontal version for reference and possible use (though the vertical design is preferred). We've also included the Pro-Chicago design, mostly so you can see the colored, horizontal line included in that design, which might be something you incorporate somehow (do not include the word "Chicago" like it is in the logo). We uploaded a photo of the actual front desk and reception wall for the main design, a photo of the doors that lead to the entrance of the office, a rendering of the reception desk/wall, and photos of 3 offices, just so you can see the colors of the office. Also, the font of our logo is "Americana Std," in case you need to know that.



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