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Business Info

Business Name

Ken Richters, "Not So Innocently Abroad" book

What do you do?

Actor & Writer

Cover for a book that chronicles my Goodwill Performance Tour for the U.S. Department of State as Mark Twain to Russia and Ukraine ... a satirical look at the trip, with a fair amount of self-deprecating humor.

How many pages of print design do you need?


List the size requirement(s) for your print design

Book will be 6" x 9" and cover should be 12.55" x 9.25" as follows:

Front 6" x 9", spine (to left) .30" x 9", back (to left) 6" x 9" (all side-by-side one graphic) plus 1/8" bleed all around for a total of 12.55" x 9.25". Leave 0.25" margin in addition to bleed) with no critical content.

Bottom 2" of back page should be reserved for bar code and price.

Target Audience

What is your industry?

Show Business

Describe the target audience for your print design

Published book for book stores and electronic publishing targeted to general adult public interested in Humor, also those interested in Travel and Mark Twain (as secondary markets)

The following passage from the book says it all:

"OFFICIAL NOTICE: This book was written as a chronicle of Ken Richters' U.S. State Department performance tour of Russia and the Ukraine as Mark Twain. Since that time, it has become apparent the actor is most likely troubled and just not right. For that reason, the United States Government accepts no responsibility for the content of this book. Although it is said to be based on actual events, the author's perception of those events are questionable, and specific details have not been verified."

What 3 things would you like to communicate to your audience through your print design?

1. Humor (lighthearted look at performing in Eastern Europe on behalf of the United States

2. International Travel ("fish-out-of-water" story about/by an occasionally not-so-bright American actor).

3. Public Lectures (carrying-on the tradition of public speaking on the world's stage)

Style and Concept

What print design styles do you like?

Have not a clue, so open to all ideas. For some reason, the word "slick" is appealing to me ... sophisticated with a healthy dose of irony.

What colors do you want to see in your print design?

Black, blues, and deep reds are favorites ... but open to all color ideas.

What colors do you NOT want to see in your print design?

Bright green or yellow

What adjectives should best describe your print design?

Professional, modern, funny (but not slap-stick)

Samples of the content (based on travel blog) will give you a better idea of the books tone. Here are four not too long posts that might help:





How will you use the print design?

Cover on book in bookstore. Also, thumbnail version of cover will appear on Amazon.com and other online outlets. Spine only will be visable when book is on shelf.

What content must be included in the print design?

Note: I am assuming, but have not confirmed the Foreword so the name might change or not appear)

(Title) Not So Innocently Abroad

(Subtitle) Official State Department Goodwill Tour, or Sinister Government Plot to Disappear Me?

(Author) Ken Richters

(Foreword) Foreword by Dr. Shelly Fisher-Fishkin

Note: Wanting to get this project moving I quickly wrote the content for the back cover (Description & Quote) ... any revision to the copy will not be a dramatic change in content tone or word count.

After spending more than 30 years performing as Mark Twain -- satirizing virtually every politician who ever came close to opening the door of possibilities, when veteran character actor Ken Richters got a call from the U.S. State Department requesting he leave the country, it was cause for concern. Downright troublesome when the government offered to pay for his exile.

Originally scheduled for two performances in Moscow, the official Goodwill Tour eventually included stops in Russia and Ukraine -- retracing a number of Mark Twain's visit to Eastern Europe, as chronicled in "Innocents Abroad."

Traveling throughout Russia and Ukraine was a remarkable group of U.S. Embassy professionals dedicated to bringing the best of American culture to their post countries -- with a tireless enthusiasm for that mission, I quickly found infectious.

The only practical downside is the effect this experience will have on Mark Twains political humor. Working with the State Department has made it all but impossible to speak badly about the "bureaucracy," leaving now only politicians as targets. Which, come to think of it, leaves me with more than enough material.

Ken Richters
Excerpt from Ken Richters Official
U.S. State Department Final Trip Report

(Attached Images)

Author's headshot for possible use/or not somewhere on the back cover in thumbnail form.

I like this image, but really hesitate attaching it -- as I don't want to at all dictate the direction of the design. PLEASE DO NOT use it because you believe I want to see myself on the cover, because I really don't care. The image is currently on the top of a chapter page, but I simply wanted to give you another option/idea to work with.



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