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Business Info

Business Name

Otto & Edna Neely Foundation

What do you do?

The Otto and Edna Neely Foundation provides college scholarships and community grants in the East Valley of Phoenix. Otto and Edna were large farmers (land owners) in the East Valley over the last 50-75 years. They sold a majority of their land to developers and created a Foundation and endowment to continue their philanthropic legacy long after they passed.

How many pages of print design do you need?

1 page - front and back, so 2 pages of design

List the size requirement(s) for your print design

No larger than 8.5x11

Target Audience

What is your industry?


Describe the target audience for your print design

Entire East Valley community ( high schools, students, universities, community organizations, businesses and residents)

What 3 things would you like to communicate to your audience through your print design?

Who Otto and Edna were as people and their background
Why they started the Foundation
What are the Foundation's funds used for

I have attached the outdated trifold used in the past. Has most of the content needed.

Style and Concept

What print design styles do you like?

Clean, classic, professionalism and welcoming

What colors do you want to see in your print design?

Please see attached pdf of logo to be used. As soon as we have the jpeg and eps files we will add it to the project brief.

What colors do you NOT want to see in your print design?

pinks and purple

What adjectives should best describe your print design?

Very informative.

How will you use the print design?

Printed and provided to organizations and residents throughout the Phoenix East Valley.

What content must be included in the print design?

Please see attached logo PDF and use all information from it, ie Board members, address,
Also use info@neelyfoundation.com as the email address and the office # is 480-917-0767

Please use most of the content provided in the PDF scan of the trifold used in the past. Feel free to edit and add anything else you might find relevant. Also add in a grant section with filler copy for right.

The brochure should contain these elements:
1. Family History
2. The Foundation's Goal
3. Scholarship Overview
4. Community Grant Overview
5. Photo of Otto & Edna
6. Board Members and EVP names
7. Contact information (web, email, address, phone)



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