• Award$550
  • Entries95
  • Creatives19



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Business Info

Business Name

Nightingale-Conant Corporation

What do you do?

Nightingale-Conant is the world's largest publisher of personal and spiritual growth audio programs. We have been in business for over 50 years and have published many top speakers/authors such as: Tony Robbins, Wayne Dyer, Marianne Williamson, Robert Kiyosaki, Brian Tracy, Larry Winget, Deepak Chopra, Gregg Braden,and Ric Edelman. We publish high-end programs in the price range between $39.95 and $299.95. Our website is www.nightingale.com.

How many pages of print design do you need?


List the size requirement(s) for your print design

The specs of the cover are 6.5 inches x 6.5 inches

Also, provide any files to us in Quark or Photoshop formats.

Finally, if you have to use an image for whic we need to pay extra, please use "Fotolia."

Target Audience

What is your industry?

Audio Publishing

Describe the target audience for your print design

60% male; 40% female.

*Upper middle income to high income consumers; average household income of $85K and up.

*Well educated consumer; 75% have bachelors degrees, and 30% have some advanced education (graduate school, executive training, etc.)

*Success and personal growth oriented consumers who are leaders and who prefer to "move towards" positive outcomes vs. "move away from" negative outcomes.

*Middle aged consumers who are interested in keeping their brain healthy, active and alert to continue to compete in their jobs and businesses and contribute to their larger community through their senior years.

*We want our customers to think of Nightingale-Conant as a high-end, premium priced publisher, who distributes life changing ideas. We are looking to position the content as unique, different and "exclusive"----so it is not compared to the vast amounts of audio content available on the web (to avoid looking at the product as a "commodity.") To make a comparison, if we were in the chocolate business we want our customers to think of Nightingale-Conant, and by extension, this program, as the Godiva (gold wrapped gourmet chocolate experience)----not as Hershey's!

What 3 things would you like to communicate to your audience through your print design?

Cutting-edge, a "secret" or "hidden" advantage, "high end," "polished" design.

Style and Concept

What colors do you want to see in your print design?

Anything but grey or light yellow.

What colors do you NOT want to see in your print design?

Grey or light yellow.

What adjectives should best describe your print design?

Cutting-edge, a "secret" or "hidden" advantage, "high end," "polished" design.

How will you use the print design?

Audio program cover.

What content must be included in the print design?

We need a creative cover design for a 6 CD + workbook audio program called:

Main Title: Your Hidden Power
Subtitle: How to Make Your Career Exceptional by Tapping Your Nonverbal Intelligence
Author: by Joe Navarro

The Main title should be larger than the subtitle. The author's name must appear on the cover as well.

We need the file to be delivered in a format (Quark or Photoshop) that can be adapted and edited by our creative team.

To stimulate ideas for the cover, here is a concept which details the main ideas in the "Your Hidden Power" program:

"Nightingale-Conant bestselling author of The Power of Body Language and former FBI agent Joe Navarro helps you successfully navigate the business world by understanding what your boss and co-workers are really thinking.
Why is it that some people have all the elements of successeducation, skills, integrity, motivationbut cant seem to move from effectiveness to excellence in their careers? Behavior expert Joe Navarro reveals the long-sought answer. This enlightening program teaches how to master nonverbal intelligence, the ability to interpret and use nonverbal signalsin poker terms, tellsin business to assess and influence others.
Drawing on his decades in the behavioral sciences, Navarro shows how to use his simple yet powerful comfort/discomfort model to decode whats really being said at meetings, interviews, negotiations, presentations, business meals, and more, including the casual exchanges that often impact decisions and reputations.
Jump-start your career as you discover how to:
Read body language to understand what clients, co-workers, interviewers, or interviewees are thinking, feeling, or intending, and discern nonverbal cues of concern, disagreement, or doubteven over the phone
Master the all-important first impression and use settings, seating, and gestures to inspire and captivate
Recognize habits that send the wrong message, from nail biting to wearing inappropriate attireand see what posture, work practices, workspaces, and even electronic habits say about people
Become culturally aware and gender-sensitive, from best handshake practices to personal-space preferences
Learn what the comfort dividend can do for you and your business
Explore how the concept of curbside appeal applies to you and your business, and can mean the difference between average and exceptional

Use the techniques in this program to close the deal, keep your customers, secure new ones, and lead your company with confidence. For job seekers looking to stand out from the pack, this program is your get-back-to-work bible."



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