• Award$550
  • Entries71
  • Creatives19



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Business Info

Business Name

Nightingale-Conant Corporation

What do you do?

Nightingale-Conant is the world's largest publisher of personal and spiritual growth audio programs. We have been in business for over 50 years and have published many top speakers/authors such as: Tony Robbins, Wayne Dyer, Marianne Williamson, Robert Kiyosaki, Brian Tracy, Larry Winget, Deepak Chopra, Gregg Braden,and Ric Edelman. We publish high-end programs in the price range between $39.95 and $299.95. Our website is www.nightingale.com.

How many pages of print design do you need?


List the size requirement(s) for your print design

The specs of the cover are 6.5 inches x 6.5 inches

Also, provide any files to us in Quark or Photoshop formats.

Finally, if you have to use an image for whic we need to pay extra, please use "Fotolia."

Target Audience

What is your industry?

Audio Publishing

Describe the target audience for your print design

60% male; 40% female.

*Upper middle income to high income consumers; average household income of $85K and up.

*Well educated consumer; 75% have bachelors degrees, and 30% have some advanced education (graduate school, executive training, etc.)

*Success and personal growth oriented consumers who are leaders and who prefer to "move towards" positive outcomes vs. "move away from" negative outcomes.

*Middle aged consumers who are interested in keeping their brain healthy, active and alert to continue to compete in their jobs and businesses and contribute to their larger community through their senior years.

*We want our customers to think of Nightingale-Conant as a high-end, premium priced publisher, who distributes life changing ideas. We are looking to position the content as unique, different and "exclusive"----so it is not compared to the vast amounts of audio content available on the web (to avoid looking at the product as a "commodity.") To make a comparison, if we were in the chocolate business we want our customers to think of Nightingale-Conant, and by extension, this program, as the Godiva (gold wrapped gourmet chocolate experience)----not as Hershey's!

What 3 things would you like to communicate to your audience through your print design?

Pinnacle of achievement; An "elite" group; Cutting-edge, new technology; "high end," "polished" design.

Style and Concept

What colors do you want to see in your print design?

Anything but grey or light yellow.

What colors do you NOT want to see in your print design?

Grey or light yellow.

What adjectives should best describe your print design?

Bold, "cutting edge," simple but powerful, focused.

How will you use the print design?

For an audio program cover.

What content must be included in the print design?

We need a creative cover design for a 6 CD + workbook audio program called:

Main Title: The Top 2%
Subtitle: How To Become The Highest-Paid, Highest Profile Person In Your
Narrated by: Dan Strutzel
Logo: Nightingale Learning Systems (attached for use on cover)

The Main title should be larger than the subtitle. The narrator's name "Narrated by Dan Strutel" should appear on the cover, but should not be prominent---make it small.

We need the file to be delivered in a format (Quark or Photoshop) that can be adapted and edited by our creative team.

To stimulate ideas for the cover, here is a concept which details the main ideas in the Top 2% program:

"Researchers have confirmed what many of us have intuitively known for most of our lives: The Top 2% of Americans set the trend for food, clothes, cars, and entertainment. But, more importantly, they are also healthier and happier (despite any myths you may have heard), and have greater control of their time. What would happen if you were to join this Top 2%? How would your life be different? How many more people could you impact? Imagine putting typical everyday stressors aside like money worries, being a slave to a dead-end job, or living in an undesirable location. Imagine having the resources to help those you love the mostand to contribute to charities and organizations to make a meaningful difference in the world.
All of this can be yours, once you join the Top 2%. This all-new program from Nightingale Learning Systems, developer of the Nightingale-Conant bestsellers The Power of Passive Income and The FlexBrain Method, contains all of the research compiled on this elite group and will give you the most complete profile of such people ever presented. Youll also learn specific skills and strategies (some quite contrarian from what youve heard about success in the past) that you can apply right away to join the Top 2%. Once youre there, economic recessions will be much easier to weather, and youll have the time and resources to reach goals that you never thought possible.

Heres just a sampling of what youll learn:
How to wow every person you connect with so he or she wants to do business with only you
How to become the highest-profile, highest-paid person in your industryand reside permanently in the top 2%
About the two work streams every expert MUST ACTIVELY engage in (and master to make millions and serve customers)
How the Top 2% deals with insecurity, doubt, and fear
How to dominate the social networks and build a rabid following of fans no matter what industry you are in
What IT TAKES to STAND OUT in the crowd and why your ability to explain who you are, what you do, and how you help people is CRITICAL to succeeding in life (and in your career!)
How to motivate yourself to have a good day; even when you feel lousy
Why joining the Top 2% will give you both greater quantity and quality time with your family.
How to raise children with attitudes that match the Top 2% of their generation"



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