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Business Info

Business Name

Nightingale-Conant Corporation

What do you do?

Nightingale-Conant is the world's largest publisher of personal and spiritual growth audio programs. We have been in business for over 50 years and have published many top speakers/authors such as: Tony Robbins, Wayne Dyer, Marianne Williamson, Robert Kiyosaki, Brian Tracy, Larry Winget, Deepak Chopra, Gregg Braden,and Ric Edelman. We publish high-end programs in the price range between $39.95 and $299.95. Our website is www.nightingale.com.

How many pages of print design do you need?

1

List the size requirement(s) for your print design

The specs of the cover are 6.5 inches x 6.5 inches

Also, provide any files to us in Quark or Photoshop formats.

Finally, if you have to use an image for whic we need to pay extra, please use "Fotolia."

Target Audience

What is your industry?

Audio Publishing

Describe the target audience for your print design

60% male; 40% female.

*Upper middle income to high income consumers; average household income of $85K and up.

*Well educated consumer; 75% have bachelors degrees, and 30% have some advanced education (graduate school, executive training, etc.)

*Success and personal growth oriented consumers who are leaders and who prefer to "move towards" positive outcomes vs. "move away from" negative outcomes.

*Middle aged consumers who are interested in keeping their brain healthy, active and alert to continue to compete in their jobs and businesses and contribute to their larger community through their senior years.

*We want our customers to think of Nightingale-Conant as a high-end, premium priced publisher, who distributes life changing ideas. We are looking to position the content as unique, different and "exclusive"----so it is not compared to the vast amounts of audio content available on the web (to avoid looking at the product as a "commodity.") To make a comparison, if we were in the chocolate business we want our customers to think of Nightingale-Conant, and by extension, this program, as the Godiva (gold wrapped gourmet chocolate experience)----not as Hershey's!

What 3 things would you like to communicate to your audience through your print design?

1. Cutting-edge

2. A "secret" or "hidden" advantage

3. Powerful, Imposing

Style and Concept

What colors do you want to see in your print design?

Anything but grey or light yellow.

What colors do you NOT want to see in your print design?

Grey or light yellow

What adjectives should best describe your print design?

Cutting edge, bold, high-end, powerful, yet simple.

How will you use the print design?

Audio Program Cover

What content must be included in the print design?

We need a creative cover design for a 6 CD + workbook audio program called:

Main Title: The Power of NO
Subtitle: Negotiating Secrets The Pros Don't Want You To Know
Author: by Jim Camp

The Main title should be larger than the subtitle. The author's name must appear on the cover as well.

We need the file to be delivered in a format (Quark or Photoshop) that can be adapted and edited by our creative team.


To stimulate ideas for the cover, here is a concept which details the main ideas in the "The Power of NO" program:

"Jim Camp, the worlds #1 negotiating coach, shows how to release the emotional pressure thats part of any negotiation by using his proven system of safe, decision-based negotiation that enables you to meet all your objectives without needless, wasted compromises or giveaways.

Out of the blue your best customer demands a huge discountor else he takes his business elsewhere.
You think you finally have a buyer for your home, but then at the last minute she demands that you pay for new landscaping of the yardor no deal. There are plenty of other properties for sale, and she says shell walk.
Your son is having trouble in school, and you have to think about how to deal with his my way or the highway teacher.

When confronted with theseand innumerable otherday-to-day negotiating challenges at work and in your personal life, most people start to guess about how much they should give up in compromise to make the other side happy (Ill just meet them halfway, and we can put this problem to bed).
Jim Camp has a better way for you to negotiate: NO.

In this contrarian, effective, inspiring (and sometimes hilarious!) program, youll learn that saying no is not about being hard-nosed or intransigent. Rather, it stops everyone in their tracks, clears the air, and allows you to get at what the real issues are. It is a proven and an amazingly effective system that avoids unwarranted assumptions, needless compromises, and wild guesses, showing:

How to stop being needy, banishing emotional responses such as I must keep this customers business or I have to sell this house now, and start focusing on what you can controlyourself
Why in a negotiation the two worst things to hear are yes and maybe
How to get to the heart of the issue through the art and science of asking great questions
How to find out who the real decider is and stop negotiating with the unqualified

We live in a compromise- and assumption-based world, but Jim Camp flips conventional wisdom on its head and in the process makes you a more effective negotiator with clients, customers, spouses, kids, neighbors, and coworkers. Through Camps system youll find that no is just the start of the negotiation, not the end of it. With it, youll get everything you want and youll build solid relationships with those you negotiate with."

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