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Business Info

Business Name

Nightingale-Conant Corporatoin

What do you do?

Nightingale-Conant is the world's largest publisher of personal and spiritual growth audio programs. We have been in business for over 50 years and have published many top speakers/authors such as: Tony Robbins, Wayne Dyer, Marianne Williamson, Robert Kiyosaki, Brian Tracy, Larry Winget, Deepak Chopra, Gregg Braden,and Ric Edelman. We publish high-end programs in the price range between $39.95 and $299.95. Our website is www.nightingale.com.

How many pages of print design do you need?

1

List the size requirement(s) for your print design

The specs of the cover are 6.5 inches x 6.5 inches

Also, provide any files to us in Quark or Photoshop formats.

Target Audience

What is your industry?

Audio Publishing

Describe the target audience for your print design

60% male; 40% female.

*Upper middle income to high income consumers; average household income of $85K and up.

*Well educated consumer; 75% have bachelors degrees, and 30% have some advanced education (graduate school, executive training, etc.)

*Success and personal growth oriented consumers who are leaders and who prefer to "move towards" positive outcomes vs. "move away from" negative outcomes.

*Middle aged consumers who are interested in keeping their brain healthy, active and alert to continue to compete in their jobs and businesses and contribute to their larger community through their senior years.

*We want our customers to think of Nightingale-Conant as a high-end, premium priced publisher, who distributes life changing ideas. We are looking to position the content as unique, different and "exclusive"----so it is not compared to the vast amounts of audio content available on the web (to avoid looking at the product as a "commodity.") To make a comparison, if we were in the chocolate business we want our customers to think of Nightingale-Conant, and by extension, this program, as the Godiva (gold wrapped gourmet chocolate experience)----not as Hershey's!

What 3 things would you like to communicate to your audience through your print design?

1. Cutting-edge

2. Classic and very professional looking...not "sensational"

3. Powerful, Imposing

Style and Concept

What colors do you want to see in your print design?

Anything but grey or light yellow.

What colors do you NOT want to see in your print design?

Grey or light yellow

What adjectives should best describe your print design?

Cutting edge, bold, high-end, powerful, yet simple.

How will you use the print design?

Audio Program Cover

What content must be included in the print design?

We need a creative cover design for a 6 CD + workbook audio program called:

Main Title: How They Did It
Subtitle: Real World Advice from Today's Most Successful Entrepreneurs
Author: by Robert Jordan

The Main title should be larger than the subtitle. The author's name must appear on the cover as well.

We need the file to be delivered in a format (Quark or Photoshop) that can be adapted and edited by our creative team.


To stimulate ideas for the cover, here is a concept which details the main ideas in the "The Power of NO" program:

"Inspired by Napoleon Hill's Think and Grow Rich, author Robert Jordan invited 45 of the most successful entrepreneurs from the American heartland to help create the ultimate program for entrepreneurs. The result is an incredible audio/video and workbook learning system that gives you the practical, real world advice entrepreneurs need---with a heavy dose of inspiration to light the fire of their enthusiasm. The goal was simple, to allow these founders to tell the world how they did it. This program provides a quick jolt of inspiration for anyone starting a new venture of undertaking a bold plan. The program has been developed to be experienced in two ways: with a quick start audio session and DVD with nuts and bolts advice and inspiring quotes from the founders that you can apply right away, and with a full scale program as a more detailed discussion with the founders explaining in more detail as to how they hit their home runs. Founder Joe Mansueto shares how he started Morningstar in his apartment in Chicago Illinois and grew the company to serve 7 million customers. Raj Soin talks about founding his company with $1,700 in Columbus Ohio, surviving without cash and eventually selling it for $425 million. Rock Mackie, founder of TomoTherapy in Madison Wisconsin, had to lay off all his employees at launch but eventually went on to a billion-dollar IPO. They and many more founders share their secrets with the goal of encouraging the next generations of entrepreneurs. You don't have to wonder how these empires were built any more. These creators of $42 billion in value tell you their secrets in their own words."

Materials

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