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Business Info

Business Name

Nightingale-Conant Corporation

What do you do?

Nightingale-Conant is the world's largest publisher of personal and spiritual growth audio programs. We have been in business for over 50 years and have published many top speakers/authors such as: Tony Robbins, Wayne Dyer, Marianne Williamson, Robert Kiyosaki, Brian Tracy, Larry Winget, Deepak Chopra, Gregg Braden,and Ric Edelman. We publish high-end programs in the price range between $39.95 and $299.95. Our website is www.nightingale.com.

How many pages of print design do you need?

1

List the size requirement(s) for your print design

The specs of the cover are 6.5 inches x 6.5 inches

Also, provide any files to us in Quark or Photoshop formats.

Finally, if you have to use an image for whic we need to pay extra, please use "Fotolia."

Target Audience

What is your industry?

Audio Publishing

Describe the target audience for your print design

60% male; 40% female.

*Upper middle income to high income consumers; average household income of $85K and up.

*Well educated consumer; 75% have bachelors degrees, and 30% have some advanced education (graduate school, executive training, etc.)

*Success and personal growth oriented consumers who are leaders and who prefer to "move towards" positive outcomes vs. "move away from" negative outcomes.

*Middle aged consumers who are interested in keeping their brain healthy, active and alert to continue to compete in their jobs and businesses and contribute to their larger community through their senior years.

*We want our customers to think of Nightingale-Conant as a high-end, premium priced publisher, who distributes life changing ideas. We are looking to position the content as unique, different and "exclusive"----so it is not compared to the vast amounts of audio content available on the web (to avoid looking at the product as a "commodity.") To make a comparison, if we were in the chocolate business we want our customers to think of Nightingale-Conant, and by extension, this program, as the Godiva (gold wrapped gourmet chocolate experience)----not as Hershey's!

What 3 things would you like to communicate to your audience through your print design?

Cutting-edge, new technology, "high end," "polished" design.

Style and Concept

What colors do you want to see in your print design?

Anything but grey or light yellow.

What colors do you NOT want to see in your print design?

No grey or light yellow.

What adjectives should best describe your print design?

Cutting-edge, new technology, "high end," "polished" design.

How will you use the print design?

For an audio program cover.

What content must be included in the print design?

We need a creative cover design for a 6 CD + workbook audio program called:

Main Title: E.F.T.
Subtitle: The New Technology for Immediate Healing and Vitality
Author: by Lee Pulos, Ph.D.

The Main title should be larger than the subtitle. The author's name must appear on the cover as well.

We need the file to be delivered in a format (Quark or Photoshop) that can be adapted and edited by our creative team.

Just for your knowledge, the term "E.F.T." means "Emotional Freedom Techniques." But we do not want that meaning spelled out on the cover.

To stimulate ideas for the cover, here is a concept which details the main ideas in the E.F.T program:

"In this unique new program, youll learn the technology called EFT, or Emotional Freedom Techniques. This technology is a powerful new discovery that combines two well-established sciences so you can benefit from both at the same time:
1. Mind/Body Medicine
2. Acupuncture (without needles).
In essence, EFT is an emotional version of acupuncture wherein we stimulate certain meridian points by tapping on them with our fingertips. This addresses a new cause for emotional issues (unbalanced energy meridians). Properly done, this frequently reduces the therapeutic process from months or years down to hours or minutes. And, since emotional stress can contribute to pain, disease, and physical ailments, we often find that EFT provides astonishing physical relief.
In this program you will:
Try EFT for yourself. Youll receive all the basics, which allows you to test-drive EFT on your own issues. The program will take you from Beginners level all the way to Mastery. Interestingly, this process is so easy to use that no previous training is required.
Be inspired by the success stories of others who have used EFT. These are written by clients, therapists, and physicians and allow you to see EFTs possibilities through the eyes of those who have already been there. Note the wide variety of successes. This is why one of our sayings is, Try it on everything. It is as close to a Universal Healing Aid as anything we have seen.
Make enormous strides by introducing EFT into your emotional therapy process (whether you are a professional or a client). Instead of taking months or years using conventional talk therapy, EFT often does the job for you cleanly and thoroughly in one or two sessions ...and we sometimes achieve noticeable results in a few brief rounds of EFT. We label these near-instant results as one-minute wonders.
Once you have seen how well EFT clears out emotional debris, your next step is to notice how physical ailments start to fade. Headaches, back pains, and other discomforts often tend to improve or vanish as emotional issues improve (this is the essence of Mind/Body Medicine). Your vision may become clearer, and everyday stress may take less toll on your system.
Accordingly, you can apply it to just about everything. That is one of the most astonishing things about it. You use the same basic procedure for your fear of public speaking as you do for improving your golf score. You can also use it for everything from the common cold to multiple sclerosis (consult your physician, of course). Further, we have had reported successes for nearly every emotional issue on the books...including fear, trauma, depression, grief, and schizophrenia. Some consider it the missing link in the pursuit of health and happiness.

This will be your ultimate health and wellness program!"

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