• Award$550
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  • Creatives23

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Business Info

Business Name

Nightingale-Conant Corporation

What do you do?

Nightingale-Conant is the world's largest publisher of personal and spiritual growth audio programs. We have been in business for over 50 years and have published many top speakers/authors such as: Tony Robbins, Wayne Dyer, Marianne Williamson, Robert Kiyosaki, Brian Tracy, Larry Winget, Deepak Chopra, Gregg Braden, Sylvia Browne, and Ric Edelman. We publish high-end programs in the price range between $39.95 and $299.95. Our website is www.nightingale.com.

How many pages of print design do you need?

1

List the size requirement(s) for your print design

The specs of the cover are 6.5 inches x 6.5 inches.

Target Audience

What is your industry?

Audio Publishing

Describe the target audience for your print design

*60% male; 40% female.

*Upper middle income to high income consumers; average household income of $85K and up.

*Well educated consumer; 75% have bachelors degrees, and 30% have some advanced education (graduate school, executive training, etc.)

*Success and personal growth oriented consumers who are leaders and who prefer to "move towards" positive outcomes vs. "move away from" negative outcomes.

*Middle aged consumers who are interested in keeping their brain healthy, active and alert to continue to compete in their jobs and contribute to their larger community through their senior years. People who are also stressed and want to achieve a centered and "calm" existence.

*We want our customers to think of Nightingale-Conant as a high-end, premium priced publisher, who distributes life changing ideas. We are looking to position the content as unique, different and "exclusive"----so it is not compared to the vast amounts of audio content available on the web (to avoid looking at the product as a "commodity.") To make a comparison, if we were in the chocolate business we want our customers to think of Nightingale-Conant, and by extension, this program, as the Godiva (gold wrapped gourmet chocolate experience)----not as Hershey's!

Also, here is a summary of the content in this program, which the cover should reflect:

The mind is a remarkable and powerful tool. Its vast capabilities are rarely tapped by the average individual. Thomas Edison, Albert Einstein, Oprah Winfrey, Gwenyth Paltrow, The Dalai Lama, and many others are just a few examples of the many brilliant individuals who have used meditation to help them pioneer remarkable breakthroughs and accomplishments.
Every answer you seek, every creative solution, every challenge that lies before you, can easily be solved by learning to meditate properly. It is the doorway to revolutionary thinking, knowing, finding calm inner strength, and . . . quite frankly . . . living happily, productively, and abundantly in this world.
Technology hasnt made our lives less complicated; rather it has helped overwhelm us. Chaos updates and reality shows by the minute, distractions and temptations a keystroke away, and work and family demands are at an all-time high.
It is more important than ever that we turn to that haven of safety, security, clarity, and creativity . . . one that is real and offers genuine solutions and guidance. And one that can be accessed anytime, anywhere, no matter what is going on around us.
This, Nightingale-Conants newest advanced mind development program, gives you step-by-step techniques for tapping the greater powers of your mind and using it to re-create your life in almost any way you choose. This program is based on the meditation and mental exercises used by some of the greatest thinkers of all time: Franklin, Edison, Einstein, Cayce, Oprah, and more.
If you are serious about living life to the fullest, while contributing to those around you and the world in general, then it all starts with mental focus. This incredible program is your path to getting you where you want to go, and far beyond.

What 3 things would you like to communicate to your audience through your print design?

Peace, simplicity, focus (image of a single and focal point)

Style and Concept

What colors do you want to see in your print design?

Anything but bright red or gray.

What colors do you NOT want to see in your print design?

No bright red or gray.

What adjectives should best describe your print design?

Peaceful, simple, focused, high-end/premium.

How will you use the print design?

As a cover of an audio program.

What content must be included in the print design?

The Title, which is:

"Focused Mind, Powerful Mind"

And the subtitle, which is:

"Release Your Mind's Greatest Powers with Advanced Meditation Techniques"

Materials

Contract
Files

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